09 2010 February
Twiangulate Lets You Follow Your Followers' Followers
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software...
Read Now08 2009 October
Southwest vs. United: Why Authenticity Wins, Even In TV Advertising
Over the course of two days, I saw two stark examples of what could easily be considered the best and worst of airline advertising messages...
Read Now18 2008 November
Got Controversy? Why Your Brand Needs One Today
A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as...
Read Now20 2008 October
Why Only Stupid Marketers Use Age As A Demographic
Sometimes I can’t resist a post that will result in a few irate responses. This is likely going to be one of them. It is...
Read Now16 2008 October
The Softer Side Of Measuring Social Media
How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and...
Read Now07 2008 October
Chili's Solves Your Takeout Problems
The restaurant chain Chili’s has a new marketing campaign out called "Right and Right On Time." It is based on three surprisingly revolutionary concepts in...
Read Now15 2008 September
7 Ways To Publish A Book For Marketing
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding...
Read Now26 2008 August
JupiterImages Introduces Loyalty Program for Stock Photo Buyers
There was a time about a year and a half ago when I used to run all of our client’s search marketing on Google and...
Read Now08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
Read Now21 2008 June
Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for...
Read Now06 2008 May
How "Location Shifting" Could Reinvent GeoTargeted Online Marketing
There’s a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it … yet. If you have...
Read Now19 2008 March
Everywhere Mag and the Arrival of the User Generated Magazine
As someone passionate about travel and the travel industry, I pay a lot of attention to sites that are out there. Travel has long been...
Read Now04 2008 February
Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super...
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