24 2014 March
5 Marketing Lessons From The Alluring #FollowMe Project
About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand...
Read Now24 2014 February
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...
Read Now20 2014 February
Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....
Read Now03 2013 December
The HSBC Story: How To Squander Great Advertising And Lose A Customer For Life
In case you hadn’t noticed, your bank wants to upsell you more services – and sometimes that’s not a bad thing. Unless your bank happens...
Read Now28 2013 October
Smoothies, Whiskey And The Art of Secondary Marketing
Sometimes you can’t fix a bad website. It probably took me about five years of leading digital campaigns for brands in a variety of industries...
Read Now01 2013 October
BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare
Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an...
Read Now26 2013 September
How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today,...
Read Now13 2013 August
How To Position A Product Like Don Draper
The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone...
Read Now28 2013 July
7 Ways To Get Marketing Agencies To Work Together In a Mega-Agency World
Today two of the biggest communications holding companies, Omnicom and Publicis, announced they will be merging to form the world’s largest advertising company. For anyone...
Read Now05 2013 July
Domino’s Proves You Can Simultaneously Have Great Advertising And Bad Marketing
Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings...
Read Now13 2013 June
15 Big Brand Lessons From The 2013 Corporate Social Media Summit
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...
Read Now28 2013 May
Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)
Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking...
Read Now22 2013 May
How Do Big Brands Answer 16 Essential Social Media Questions?
In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the...
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