20 2025 March
Unnecessary Enhancement and the Upscaling Backlash Against Netflix
What if everything doesn’t need to be better? A series of 80s shows originally released at a 4:3 aspect ratio and with non-HD level filming have been...
Read Now05 2025 March
The Subtle Master Plan Behind De Beers New DiamondProof In-Store Verification Device
A little over six months ago, De Beers Group announced the DiamondProof “diamond verification instrument” at a jewelry trade show in Las Vegas. The idea was that...
Read Now24 2025 February
This Genetic Engineering Startup Wants to Make Fluorescent Bunnies and Actual Unicorns
In case you needed more life imitating fiction, a startup known as The Los Angeles Project is using gene editing to experiment with doing some “crazy” things to...
Read Now19 2025 February
The Secret of Startup Success Might Be Who Is Willing to Lose Money the Longest
Amazon, Spotify, Netflix, Uber … all dominant players in their industry. What if the secret to their success is just that they were all willing...
Read Now07 2025 February
What The AI-Enhanced Beatles Grammy Award Win Tells Us About the Future of Memories
In case you missed it, at this past weekend’s Grammy Awards, the Beatles took home the win for Best Rock Performance for the AI-assisted track...
Read Now05 2025 February
The Age of the AI Chatbot Salesperson Might Have an Unintended Side Effect
Training an employee to do upselling (and be good at it) is notoriously difficult. When it’s done right, it can drive significant revenue for many...
Read Now03 2025 February
The Revolution of Self Driving Cars Is Not Going to Be Easy
Would you leave a tip for your driverless taxi? This past week a security researcher named Jane Wong shared leaked screenshots apparently showing the autonomous taxi service...
Read Now28 2025 January
The Non-Obvious Book of the Week: The Long History of the Future by Nicole Kobie
Wide-eyed predictions of the future are fun to read, and even more fun to write. Yet for every book that promises to predict the future,...
Read Now22 2025 January
Why The “World’s First” AI-Powered Hotel May Be More Than Fancy Marketing
From the outside the Otonomus Hotel (pun probably intended) doesn’t really look much different from any other spot. The property just had their soft-launch before...
Read Now16 2025 January
The Brilliance of Costco’s New Plan to Build Apartments on Top of Their Stores
There is a housing shortage in many cities. And there’s a Costco in those cities. In an ambitious new project, the brand is working with...
Read Now14 2025 January
The Non-Obvious Media Platform of the Week: Shelly Palmer Blog
Rather than sharing a book recommendation this week, I wanted to switch it up and share a media source that’s particularly timely right now. If...
Read Now13 2025 January
The Hottest Innovations and Tech from CES 2025 — Insights from the Ground
I’m very tempted to put together a “best innovations” list from the world’s largest tech trade show. I did one last year and I know...
Read Now19 2024 December
The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers
To raise money to put himself through school and earn a biotechnology degree, Sebastian Cocioba would gather orchids that his local Home Depot had thrown...
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