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Earlier this year Noland Arbaugh became the first patient to receive a brain-computer chip implanted by Elon Musk’s startup Neuralink after a diving accident left him paralyzed. Aside from being able to move a cursor with his mind now, he recently told podcaster Joe Rogan that the implant has also given him near superhuman reflexes in a handful of … Read more
For the 12th year, the Core 77 Design Awards have spanned 22 categories and showcased product, branding and conceptual ideas from students and professionals imagining solutions to global challenges. This year’s range of winners span from shape-shifting fabric concepts to speculative design of a dystopian capitalist future. The entire site and descriptions of winners is the … Read more
It has been nearly a year since the OceanGate Titan submersible submarine imploded, killing its five passengers which included Stockton Rush, CEO of OceanGate. The details that emerged in the aftermath of the disaster painted a tale of overconfidence, ill-advised cost-cutting and plenty of ignored warning signs and safety messages. This week WIRED magazine published a … Read more
Early in the pandemic I decided to make a home studio and looked into installing sound panels. Unfortunately, they were generally expensive, bulky and needed professional installation. Researchers from MIT may have developed a solution for this and many other problems with a new noise cancelling silk fabric about the width of a human hair that uses … Read more
The biggest AI story this week was the showdown between Open AI and actress Scarlett Johansson over the use of a voice concerningly similar to hers after she had refused to collaborate with Open AI. This is quickly becoming a recurring typical deepfake story: someone steals the likeness of a famous person, and that person … Read more
The future of entertainment will be driven by more immersive experiences. This week, there was a story about how the Meta Quest VR headset will be accessible by passengers on long haul flights. The possibilities to tie this into tourism, destinations and the overall travel experience are vast. Also this week, Airbnb has been getting some attention … Read more
In aviation, most people know that a huge portion of the costs in that industry come from paying for fuel. Recent projections are that it will account for more than 30% of the overall expenses for most airlines. When it comes to AI startups, investors and industry watchers are starting to get a similar picture of just … Read more
A tiny branch of the US Department of Energy focused on high-risk projects just awarded $5 million dollars to three startup ventures that are each independently “investigating whether seaweed can serve as a practical source of critical materials, such as platinum and rhodium, as well as rare earth elements, including neodymium, lanthanum, yttrium, and dysprosium.” … Read more
Hiding during a game of paintball. Doing a magic trick. Avoiding detection by real-life spyware. These are just a few of the potential uses for a new invisibility shield 2.0 that’s taking pre-orders on Kickstarter right now. This “portable cloaking device” works by bending light around you. The more scientific explanation is “the lenses diffuse the ambient light that’s … Read more
A happy and healthy coral reef has a sound. The various “snaps, groans, grunts and scratches that form the symphony of a healthy ecosystem” are not just a symbol of a thriving reef. Underwater scientists have begun testing using these sounds in areas with degraded reefs and are finding the sounds attract coral larvae to settle. … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
