As Featured In:
Webby
AdAge
HBR
WSJ
Earlier this week Uber made an announcement about their future roadmap of offerings and the one getting the most attention is the ability to book a shuttle with friends to attend a concert or some other live event. The announcement that should be getting the most attention was mostly ignored.Uber Caregiver is a new feature of the … Read more
This past Mother’s Day one recurring story was about the impact that motherhood has on the careers of women. One survey found that two-thirds of new mothers have considered leaving the workforce due to the cost and stress of childcare. Many others leave the workforce by choice to be at home for their kid(s).Regardless of their reasons, … Read more
In the process of curating this newsletter every week, I read a lot of stories about startups and innovation. Hardly any feature case studies from the continent of Africa. The fact that African innovation is widely ignored probably isn’t much of a surprise to anyone who comes from that ecosystem … but it’s a fact … Read more
Coming back to work last week, my inbox was filled with pitches about products, technologies, and innovations that are launching at CES this week. I was honored to be invited as an Innovation Award Judge this year and I’m here covering the show and working on my usual recap of the most non-obvious stories I find. Already some of … Read more
Digital payments are easier than ever in India, but what if you’re a street vendor who accepts them but doesn’t read or write? How could you confirm you’ve been paid and someone isn’t just trying to trick you? For years this has been a barrier to adoption of digital payment, but now a smart solution … Read more
Apple announced all the finalists for their App of the Year awards and the majority are the sorts of apps you would expect. Image manipulation tools and productivity apps to help you create better images, videos, or content. Buried within the awards announcement, though, is a category that stood out: apps that deliver “Cultural Impact.” The eight … Read more
Applying to college can be an intimidating and humbling experience. Even more so for the student who may be the first in their family to consider going to a university. Lots of things can happen along the way to cause a young person to question their credentials and perhaps abandon the whole process. Now through … Read more
There have been several studies in the past that found people tend to prefer going to doctors who share their same ethnic background. This doesn’t seem to be true when it comes to politics, as an interesting article from TIME magazine points out this week by focusing on politicians of Indian origin who are part of the Presidential … Read more
If you see a child carrying a blue pumpkin this Halloween, consider that they may have autism and be nonverbal or have difficulty communicating or may not be dressed up like other kids. If you have school age kids, teach them what the blue pumpkin means and how to respect any peers they see carrying one. And if you have a child come to your door this Halloween holding one, you’ll know what it means so you can interact with empathy.
Technology was supposed to make the entire world more accessible. It still can, but sometimes it seems that progress has stalled. This past month, the MIT Technology Review magazine devoted an entire issue to exploring the future of tech-enabled accessibility and how it may soon be more “normal” than you think. They spotlight everything from the sonification … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
