23 2025 December
How To Create an Obvious Christmas Song in 4 Easy Steps
If the songs and movies all around this December are feeling formulaic, that’s because they are … a fact perfectly brought to life in this...
Read Now10 2025 November
Adobe Is Rolling Out Emotion Mixers Where AI Can Shift the Tone of Voice Overs
At the Adobe MAX Creative event last week, WIRED reported on several enhancements to audio editing that are likely to be coming soon inside of Adobe products....
Read Now03 2025 September
The Human Insight Behind a Restaurant That Promises Not to Make Any Money
A new restaurant in Manhattan called the Community Kitchen is doing a pilot test through November of a business model where people choose to pay...
Read Now16 2024 September
This London-based Pharmacy Prescribes Poetry as Treatment
For those of us who love poetry, it really can lift your mood or shift your perspective in a way other written words can’t. Now...
Read Now31 2024 May
Soundproof Silk May Transform How We Manage Noise at Home and Work
Early in the pandemic I decided to make a home studio and looked into installing sound panels. Unfortunately, they were generally expensive, bulky and needed...
Read Now22 2024 April
The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt
Apparently it has been a dream of dogfood subscription brand BarkBox for more than a decade to create an airline dedicated to flying dogs and their...
Read Now29 2024 March
This Brilliant Nonprofit Might Have the Answer to Solve America’s Political Division
The widely publicized death of local news has created a knowledge and truth void when it comes to very important public questions. Like how are your tax...
Read Now10 2024 February
New RXBands Offer a Secret Stretch Code and a Marketing Case Study
Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now13 2018 December
The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...
Read Now09 2018 July
Cadbury Is The First Brand To Get Banned From Advertising To Kids
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now01 2013 January
The 2012 Influential Business Book Shortlist
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past...
Read Now