
16 2024 September
This London-based Pharmacy Prescribes Poetry as Treatment
For those of us who love poetry, it really can lift your mood or shift your perspective in a way other written words can’t. Now...
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31 2024 May
Soundproof Silk May Transform How We Manage Noise at Home and Work
Early in the pandemic I decided to make a home studio and looked into installing sound panels. Unfortunately, they were generally expensive, bulky and needed...
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22 2024 April
The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt
Apparently it has been a dream of dogfood subscription brand BarkBox for more than a decade to create an airline dedicated to flying dogs and their...
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29 2024 March
This Brilliant Nonprofit Might Have the Answer to Solve America’s Political Division
The widely publicized death of local news has created a knowledge and truth void when it comes to very important public questions. Like how are your tax...
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10 2024 February
New RXBands Offer a Secret Stretch Code and a Marketing Case Study
Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band...
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26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now13 2018 December
The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...
Read Now09 2018 July
Cadbury Is The First Brand To Get Banned From Advertising To Kids
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now01 2013 January
The 2012 Influential Business Book Shortlist
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past...
Read Now23 2012 July
12 Big Trends Transforming The World Of Retail Right Now
Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the...
Read Now16 2012 February
What Paulo Coelho Can Teach You About Storytelling & Writing
Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to...
Read Now12 2012 January
5 Reasons All The Hype About .anything Domain Names Is Like Y2K
The land grab is officially starting. For the first time since the popularization of the Internet, the big news today is that ICANN is opening...
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