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post thumbnail for This London-based Pharmacy Prescribes Poetry as Treatment

16 2024 September

This London-based Pharmacy Prescribes Poetry as Treatment

For those of us who love poetry, it really can lift your mood or shift your perspective in a way other written words can’t. Now...

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post thumbnail for Soundproof Silk May Transform How We Manage Noise at Home and Work

31 2024 May

Soundproof Silk May Transform How We Manage Noise at Home and Work

Early in the pandemic I decided to make a home studio and looked into installing sound panels. Unfortunately, they were generally expensive, bulky and needed...

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post thumbnail for The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt

22 2024 April

The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt

Apparently it has been a dream of dogfood subscription brand BarkBox for more than a decade to create an airline dedicated to flying dogs and their...

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post thumbnail for This Brilliant Nonprofit Might Have the Answer to Solve America’s Political Division

29 2024 March

This Brilliant Nonprofit Might Have the Answer to Solve America’s Political Division

The widely publicized death of local news has created a knowledge and truth void when it comes to very important public questions. Like how are your tax...

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post thumbnail for New RXBands Offer a Secret Stretch Code and a Marketing Case Study

10 2024 February

New RXBands Offer a Secret Stretch Code and a Marketing Case Study

Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band...

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post thumbnail for 5 Non-Obvious Megatrends Changing Our World In 2020

26 2019 December

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...

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post thumbnail for The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

13 2018 December

The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...

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post thumbnail for Cadbury Is The First Brand To Get Banned From Advertising To Kids

09 2018 July

Cadbury Is The First Brand To Get Banned From Advertising To Kids

Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.

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post thumbnail for 15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

09 2016 December

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...

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post thumbnail for The 2012 Influential Business Book Shortlist

01 2013 January

The 2012 Influential Business Book Shortlist

The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past...

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post thumbnail for 12 Big Trends Transforming The World Of Retail Right Now

23 2012 July

12 Big Trends Transforming The World Of Retail Right Now

Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the...

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post thumbnail for What Paulo Coelho Can Teach You About Storytelling & Writing

16 2012 February

What Paulo Coelho Can Teach You About Storytelling & Writing

Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to...

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post thumbnail for 5 Reasons All The Hype About .anything Domain Names Is Like Y2K

12 2012 January

5 Reasons All The Hype About .anything Domain Names Is Like Y2K

The land grab is officially starting. For the first time since the popularization of the Internet, the big news today is that ICANN is opening...

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