As Featured In:
Webby
AdAge
HBR
WSJ
Activists and consumers who believe food regulations in the U.S. need to be overhauled are getting excited right now. The recent media spotlight has been on President-elect Trump’s pick of Robert F. Kennedy Jr. to lead the Department of Health and Human Services. In the past, he has been a vocal vaccine-skeptic and blames the food … Read more
Oprah Winfrey stepped down from the board of Weight Watchers, ending her longtime affiliation with the brand. If you’re looking for a bellwether to judge the future of the diet industry, this may be as good as any. Earlier this year she had admitted to taking a GPL-1 weight loss drug, and shortly after her move, Weight … Read more
For every new video we see on social media about a miracle remedy, there’s a medical professional who is generally suffering in silence watching the misinformation baked into many of these supposed “cures.” The effects of some can be relatively innocent, like suffering through drinking more glasses of celery juice than necessary. Other online health … Read more
For those of us who love poetry, it really can lift your mood or shift your perspective in a way other written words can’t. Now there’s a place that is offering it literally as a prescription for that effect. The Poetry Pharmacy is a two-location concept in England that is currently looking for a part-time barista and … Read more
Despite years of promising results with using psychedelic treatments to help people with conditions such as depression or PTSD, the treatment finally saw its day in front of the FDA. It didn’t go well. Citing concerns about safety, the FDA rejected the use of psychedelics to treat PTSD. While the rejection is a serious setback for … Read more
An epidemic suggests that something is spreading over a short period of time and is worse right now than it was in the past. By this definition, should loneliness qualify? The common wisdom today is that our devices are simultaneously making us more anxious and lonelier. This article suggests that perhaps the rise of loneliness isn’t … Read more
The “meta-narrative” of Oprah’s legendary media career has been her weight loss and body image. As a result, she may be the perfect ambassador to explain the impact weight-loss drugs are having on the story of obesity in America and beyond. Should these drugs be considered medical treatment for a condition (obesity) that should be … Read more
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react to beautiful branding in the health and wellness space. Mari Acupuncture Clinic engaged an agency to reimagine all their branding the result is absolutely stunning. It is easy to imagine a … Read more
Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band after it’s fully stretched. This clever stunt comes from RXBAR, which is partnering with three Instagram fitness influencers to give away the bands and free prizes too. It’s a fun and … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
