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Extreme Pride in Being American Remains Near Record Low

A new Gallup poll released just in time for the 4th of July leads with the eye-catching headline that extreme pride in being American is at a record low. As often is the case with sensational headline summaries like this, the true insight of the poll is buried further in the results. First of all, while … Read more

The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)

Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.

A Sadly Common Case Study In Leadership Failure

Last year Sri Lankan President Gotabaya Rajapaksa banned the usage of agrochemicals by local farmers in an attempt to become the first country with 100% organic agriculture. On the surface, the move seems like a perfect example of visionary leadership. Just over a year later, it is being declared a failed experiment. The “catastrophically wrong” initiative … Read more

When Success Is Measured In Hate, We All Lose

One thing that right and left wing media personalities have in common: they are both desperate to be hated. Attracting the hate of their ideological opposites has become a sad metric for success. If you’re not pissing someone off, you’re not doing your job. The same mentality has entered into the world of business and entrepreneurship. … Read more

Magazines Create Empathy That Can Change the World. Here’s How To Save Them.

Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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