The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

India Is Ground Zero for the Irresistible Appeal of Sanctioned Deepfakes

The biggest AI story this week was the showdown between Open AI and actress Scarlett Johansson over the use of a voice concerningly similar to hers after she had refused to collaborate with Open AI. This is quickly becoming a recurring typical deepfake story: someone steals the likeness of a famous person, and that person fights back.

Photo by Taylor Hill / WireImage

The less popular but perhaps more concerning story is the growth of sanctioned deepfakes. This week, WIRED detailed how deepfakes are playing a role in the upcoming Indian election. A large number of politicians are intentionally creating deepfake versions of themselves as a way to personalize messages directly to voters across the vast country.

It’s easy to see the appeal. Who hasn’t had a moment where they wish they could scale themselves? Heading into high-stakes situations like a national election, these sorts of deepfakes can change minds and swing voters. Thankfully, the growth is also attracting innovators trying to reduce the impact of deepfakes. Last week, I met an entrepreneur working on a platform called TrueMedia.org that was designed specifically to detect political deepfakes. The more growth we see in intentional and ill-intentioned deepfakes alike, the more we’ll need tools like this to help us separate truth from fabricated reality.

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message