20 2010 December
5 Crowdsourced Consumer Trends To Watch In 2011
Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research...
Read Now07 2010 October
4 Insights From The World's Biggest Business Conference
Earlier this week, I spent several hours at the World Business Forum held in Radio City Music Hall in NY. The event drew more than...
Read Now29 2010 September
The Five Branches Of Government 2.0
Earlier this week I had the privilege of moderating at panel at the Ogilvy offices in Washington DC all about defining and exploring Government 2.0...
Read Now31 2010 August
5 Ideas From A Global Journey Through Beer Marketing
It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that...
Read Now01 2010 July
FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa
Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of...
Read Now08 2010 March
How To Take A Journey Instead Of A Trip
I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up...
Read Now15 2009 October
Blog Action Day: 10 Great Climate Change Marketing Campaigns
Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been...
Read Now06 2009 October
The World Business Forum Highlights The Power Of Passion
Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New...
Read Now13 2009 July
6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...
Read Now30 2009 June
8 Interesting Facts About Sweden And Social Media
As the US continues to struggle with how the healthcare system needs to be reformed, it was interesting to spend a week focused on Sweden...
Read Now21 2009 June
8 Interesting Things About Marketing & Social Media In Russia
This week is the first of six straight weeks where a class I am teaching on Global Communications at Georgetown University will be focused on...
Read Now08 2009 April
6 Ways Ford Is Finding Its Own Voice
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...
Read Now26 2008 November
SAJA Covering The Mumbai Tourist Attacks With Social Media Tonight
My good friend and colleague Sree Sreenivasan sent out a note earlier today to members of SAJA (the South Asian Journalist Association) about a live...
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