Skip to Main Content

Global Thinking

post thumbnail for 5 Crowdsourced Consumer Trends To Watch In 2011

20 2010 December

5 Crowdsourced Consumer Trends To Watch In 2011

Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research...

Read Now
post thumbnail for 4 Insights From The World's Biggest Business Conference

07 2010 October

4 Insights From The World's Biggest Business Conference

Earlier this week, I spent several hours at the World Business Forum held in Radio City Music Hall in NY. The event drew more than...

Read Now
post thumbnail for The Five Branches Of Government 2.0

29 2010 September

The Five Branches Of Government 2.0

Earlier this week I had the privilege of moderating at panel at the Ogilvy offices in Washington DC all about defining and exploring Government 2.0...

Read Now
post thumbnail for 5 Ideas From A Global Journey Through Beer Marketing

31 2010 August

5 Ideas From A Global Journey Through Beer Marketing

It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that...

Read Now
post thumbnail for FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa

01 2010 July

FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa

Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of...

Read Now
post thumbnail for How To Take A Journey Instead Of A Trip

08 2010 March

How To Take A Journey Instead Of A Trip

I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up...

Read Now
post thumbnail for Blog Action Day: 10 Great Climate Change Marketing Campaigns

15 2009 October

Blog Action Day: 10 Great Climate Change Marketing Campaigns

Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been...

Read Now
post thumbnail for The World Business Forum Highlights The Power Of Passion

06 2009 October

The World Business Forum Highlights The Power Of Passion

Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New...

Read Now
post thumbnail for 6 Lessons From the Best Marketing Campaign Ever

13 2009 July

6 Lessons From the Best Marketing Campaign Ever

Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...

Read Now
post thumbnail for 8 Interesting Facts About Sweden And Social Media

30 2009 June

8 Interesting Facts About Sweden And Social Media

As the US continues to struggle with how the healthcare system needs to be reformed, it was interesting to spend a week focused on Sweden...

Read Now
post thumbnail for 8 Interesting Things About Marketing & Social Media In Russia

21 2009 June

8 Interesting Things About Marketing & Social Media In Russia

This week is the first of six straight weeks where a class I am teaching on Global Communications at Georgetown University will be focused on...

Read Now
post thumbnail for 6 Ways Ford Is Finding Its Own Voice

08 2009 April

6 Ways Ford Is Finding Its Own Voice

Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...

Read Now
post thumbnail for SAJA Covering The Mumbai Tourist Attacks With Social Media Tonight

26 2008 November

SAJA Covering The Mumbai Tourist Attacks With Social Media Tonight

My good friend and colleague Sree Sreenivasan sent out a note earlier today to members of SAJA (the South Asian Journalist Association) about a live...

Read Now

Be More Interesting. Join over 25,000 readers and subscribe now!

+
+