As Featured In:
Webby
AdAge
HBR
WSJ
This summer, in their ample parking lots across several European cities, IKEA will be hosting weekend flea markets for people to come and sell their used household goods and other items they don’t need anymore. Donations from the day will be used to support vulnerable single-parent families. The effort is designed to underscore the brand’s … Read more
A tiny branch of the US Department of Energy focused on high-risk projects just awarded $5 million dollars to three startup ventures that are each independently “investigating whether seaweed can serve as a practical source of critical materials, such as platinum and rhodium, as well as rare earth elements, including neodymium, lanthanum, yttrium, and dysprosium.” … Read more
The skies were orange above Athens and that was just one of several climate and energy related stories this week that offered a glimpse into stories we will see more frequently in the coming years. The first example is a concerning story of a tiny Arizona town where a private company purchased land and water rights only … Read more
Portugal is one of several countries investing big into industrial tourism – a term that describes experiences where travelers can visit factories to see how products get made. Of course, vineyards and liquor distilleries along with many food manufacturers have long offered this sort of experience. But Portugal is taking it one step further. In São João da Madeira, … Read more
Several million years from now when future civilizations or aliens or whatever is around then look back on human existence, at least they will know how David Copperfield made the Statue of Liberty disappear back in 1983. That’s just one of the archives of humanity that is part of the Galactic Legacy Archive–a library of … Read more
The Indigenous population of Aruba was first colonized by the Spanish, and then the Dutch – which has given the Caribbean island a diverse history. As archivist Stacy Argondizzo also explains, “they were one disaster away, basically, from losing everything.” Back in 2018, the Internet Archive first began discussions with the country about helping them preserve … Read more
There are plenty of futurists who will offer you a list of all the ways the world can go wrong, and things could be worse. Against that backdrop, this timely report from AXA Insurance’s foresight team offers 100 Reasons to Love the Future (PDF Download Link). The beautifully designed report covers everything from growing youth involvement in … Read more
If you have ever been to another region of the world and been curious about how they ended up with the various flavors of crisps (chips to Americans) that are on store shelves, you’ll find this article very interesting. It asks and answers everything you’ve wondered about how various flavors get reduced to the flavored … Read more
Today is February 29th – which apparently is a quite popular day to get married. Some couples think it’s quirky or romantic. And let’s be honest, a handful of people might be hoping they only have to celebrate an anniversary once every four years. Not that I identify with this idea at all, of course. … Read more
For all the research and articles you might have read about the habits and beliefs from one generation to the next, one assumption has remained surprisingly unquestioned: both men and women from any particular generation share a similar mindset. What separates Boomers from Millennials may be extreme but that shift applies relatively equally to anyone … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
