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It is the day after the final day of the NFL football regular season and all morning the sports news is filled with announcements of coaches and general managers of teams who are getting fired one by one. It’s hard to remember a time when a single day news cycle focuses so much on high … Read more
It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in the world, however, this week won’t offer much … Read more
When the tragedy struck in Newtown, the National Rifle Association (NRA) decided to take down their Facebook page and go dark. In the press conference they just completed, they refused to take questions. In a world filled with conversation, the NRA chose to skip transparency and authenticity … and instead used three time honored strategies … Read more
What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are the new travel agent and tour guides, as a host of new services online and offline enable any traveler to get recommendations for unique experiences from friends. Beyond recommendations, this … Read more
Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just a little bit everytime I agree to speak at any event because I am passionate about trying to share the stage with people much smarter than I am. So when … Read more
My trash cans are inside my garage. That’s one of just a few precautions they are telling everyone on the East Coast to take in preparation for Hurricane Sandy making landfall in just a few hours. The storm has dominated TV news reports for the last several days and is already historic in not so … Read more
I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page ad with the simple declaration “Marketing is BS.” Beneath that attention-grabbing headline, Adobe called this “Myth #1” as part of their campaign to speak to marketers and business people about … Read more
Dayton, Ohio is a battleground city in a battleground state, just like my home state of Virginia. I am in Ohio this morning to speak at a business conference, and all around the signs of this electoral battle are front and center here. Billboards promote politicians and key issues. Television ads aim to influence voters … Read more
The day after Bill Clinton delivered his speech at the Democratic National Convention, the reaction from both sides of the political aisle were swift. Amongst the noise of disagreement, President Obama essentially summed up what anyone watching that speech might have thought when he joked that he might make Clinton the “Secretary of Explaining Things.” … Read more
Business is unpredictable, but its amazing how much time is spent in corporate marketing and PR teams trying to anticipate and avoid any sort of unplanned events. So yesterday when an Air France flight had to divert from landing in Beirut to an unplanned landing in the Syrian capital of Damascus. Unfortunately for them, payments … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
