10 2012 December
2013 Trend – Partnership Publishing
What’s the Trend? Aspiring authors and publishing professionals team up to create a new “do-it-together” models of publishing. In between traditional publishing and do-it-yourself online...
Read Now28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now26 2012 November
How To Miss A Huge Social Media Opportunity
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...
Read Now16 2012 November
4 Common Advice Clichés Entrepreneurs Hear (And Why You Should Ignore Them)
If it seems like everyone has some advice to share about being an entrepreneur, it is because they do. The trouble often starts from trying...
Read Now12 2012 November
8 Ways Arts Organizations Can Be More Human
When I was 17 years old, I wanted to be a playwright. Deciding that I was going to try and learn from within, I landed...
Read Now25 2012 October
5 World Changing Ways To Avoid BS And Be More Believable
I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page...
Read Now10 2012 October
7 Useful Tips From Real B2B Brands On Using Social Media To Drive Sales
When it comes to social media, it is popular to talk about the importance of reputation. The better your reputation, the more likely people are...
Read Now02 2012 October
LinkedIn Turns To Curation To Solve The Web’s Biggest Problem
Today LinkedIn announced that they are creating an exclusive list of 150 celebrities and influencers who anyone will have the ability to “follow.” There will...
Read Now13 2012 September
The Surprisingly Simple Secret of Social Advertising
There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically...
Read Now27 2012 July
The Best And Worst Of London 2012 Olympic Marketing Roundup
NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As...
Read Now23 2012 July
12 Big Trends Transforming The World Of Retail Right Now
Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the...
Read Now17 2012 July
Dollar Shave Club Offers The Cure For Overmarketing
My current razor has three blades, but I am sadly certain that at some point pretty soon that will seem laughably low. The razor blade...
Read Now05 2012 July
The Problem With Curiosity
Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of the most powerful marketing forces that exists in the world...
Read Now