16 2016 September
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...
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02 2016 September
B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear
Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is...
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03 2016 June
What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)
In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search...
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29 2016 April
Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year
My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about...
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25 2016 March
Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
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18 2016 March
Why Instagram Reinvented Its Newsfeed, Racist Zip Codes and New Release Movies For $50
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
Read Now09 2015 June
A Short And Hopeful History Of Social Media
Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share...
Read Now13 2015 February
Batkid, Bollywood and the Rise Of Everyday Stardom
On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by...
Read Now18 2014 November
Why Facebook’s War On Marketing Is A Good Thing
Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach...
Read Now16 2014 October
How To Be More Influential
A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day...
Read Now07 2014 July
The Underappreciated Brilliance Of The Helpful Honda Campaign
In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers...
Read Now17 2014 June
7 Useful Lessons From The Corporate Social Media Summit
After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the...
Read Now01 2014 April
The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real
The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced...
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