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Content Marketing & Curation

post thumbnail for Why We Should Stop Trusting Viral Videos

28 2019 January

Why We Should Stop Trusting Viral Videos

Last week one of the inescapable stories in the United States was a controversial video showing a group of Catholic students appearing to clash with...

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post thumbnail for The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

13 2018 December

The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...

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post thumbnail for Amy Winehouse And How Dead Artists Might Come Back On Tour As Holograms

17 2018 October

Amy Winehouse And How Dead Artists Might Come Back On Tour As Holograms

This week the father of Amy Winehouse announced a world tour in 2019 featuring a “hologram” of his daughter on stage. A digital avatar of Winehouse,...

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post thumbnail for Most Online Content Is Crap. How Will We Decide What To Save?

08 2018 October

Most Online Content Is Crap. How Will We Decide What To Save?

This week the Library of Congress mapped out an ambitious vision to expand its collection of digital content and broaden access to all of it. On the...

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post thumbnail for Why No Branding May Be The Next Marketing Trend

15 2018 September

Why No Branding May Be The Next Marketing Trend

Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would...

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post thumbnail for Why Does The Internet Make Stupidity So Viral?

14 2018 August

Why Does The Internet Make Stupidity So Viral?

Earlier this week the US government had to officially ask people to stop jumping out of moving cars to dance in the streets in response...

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post thumbnail for Why Netflix Uses Taste Communities Instead of Demographics

12 2018 August

Why Netflix Uses Taste Communities Instead of Demographics

Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...

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post thumbnail for Victorinox and How To Use Powerfully Ordinary Videos For Marketing

10 2018 August

Victorinox and How To Use Powerfully Ordinary Videos For Marketing

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...

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post thumbnail for The Big Question Facing The Future Of Media and Publishing Online

06 2018 August

The Big Question Facing The Future Of Media and Publishing Online

Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with...

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post thumbnail for Binge Rooms: The Ultimate Immersive TV Experience

01 2018 August

Binge Rooms: The Ultimate Immersive TV Experience

Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...

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post thumbnail for How Hot Dog Water Became The Hottest New Health Drink In America

29 2018 June

How Hot Dog Water Became The Hottest New Health Drink In America

Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would...

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post thumbnail for The Passive Future Of Learning: How To Learn Piano In An Hour

25 2018 June

The Passive Future Of Learning: How To Learn Piano In An Hour

Imagine learning a new skill such as playing the piano or reading braille in as little as an hour. That may soon be a reality...

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post thumbnail for CuriosityStream Sells Subscription To Help You Actually Think

15 2017 September

CuriosityStream Sells Subscription To Help You Actually Think

While the last think you probably need is another streaming service, I found the premise behind this one interesting specifically because I have browsed the...

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