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Why No Branding May Be The Next Marketing Trend

Last summer comedian and actress Mindy Kaling did a series of ads for McDonald’s with a curious omission – she never mentioned the brand. Instead, they would use phrases like “the place where Coke tastes so good” to allude to the brand. It was an interesting strategy and turned a few eyebrows. This week, Heineken launched an entire … Read more

Why Does The Internet Make Stupidity So Viral?

Drakes-Music-by-Climbing-out-of-Cars

Earlier this week the US government had to officially ask people to stop jumping out of moving cars to dance in the streets in response to a viral dance challenge for one of Drake’s songs. About the same time I first read this story, for some reason another story and video about how you can … Read more

Why Netflix Uses Taste Communities Instead of Demographics

netflix

Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see if they have enough critical mass and audience to continue. In the same week, at a television industry event a Netflix executive shared that Netflix finds demographics to be useless … Read more

Victorinox and How To Use Powerfully Ordinary Videos For Marketing

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told to do in school but often forget. This brand video from Victorinox is a twelve minute journey behind the scenes into how their iconic Swiss Army Knives are made. The … Read more

The Big Question Facing The Future Of Media and Publishing Online

library

Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with Amazon. The article created an instant controversy and media reporting of the outrage led Forbes to quickly take it down. For years the expansion of contributors to the Forbes network … Read more

Binge Rooms: The Ultimate Immersive TV Experience

binge-room-contest

Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me wish I had thought of it. This new effort from FCB New York is one of those envy-inducing efforts. The goal is to position LG TVs as the ones that … Read more

How Hot Dog Water Became The Hottest New Health Drink In America

hot dog water

Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would it change your mind to learn that it helps restore the body’s homeostasis after an electrolyte imbalance? It is only if you read till the end of the small print … Read more

The Passive Future Of Learning: How To Learn Piano In An Hour

Imagine learning a new skill such as playing the piano or reading braille in as little as an hour. That may soon be a reality according to this story which introduces a concept called “passive haptic learning” where people were taught the finger patterns to play a song on the piano simply by wearing a … Read more

Books Are Getting “Swearier” And This Is What It Means …

Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books are getting swearier and [researchers concluded] that this is a bellwether for a growth in the value of individualism.” I have definitely noticed this shift in non-fiction books (The Subtle … Read more

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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