11 2018 June
How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola
This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their...
Read Now23 2018 April
How To Sue A Robot And What The TED Conference Is Really Like
Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering...
Read Now15 2018 March
Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW
I spent the early part of this week at SXSW and one of the themes of my talk (see slides here) was our shifting relationship...
Read Now16 2018 February
Gender At The Olympics, Diesel Sells Fake Products and Why Apple’s Homepod Is A Bad Buy
The value of branding was questioned in a few stories this week, including one of a perfume store selling scents without the “noise” of marketing...
Read Now06 2017 September
Why Leica Thinks Brand Transformation Is Overrated
I once heard a CEO describe the mentality of many new marketing executives as similar to a dog peeing on a fire hydrant: they are...
Read Now21 2017 August
Nokia Wants To Be Known For Digital Health And VR
Though most people still think of Nokia as a cell phone maker, that unit of their business was sold off to Microsoft years ago and...
Read Now10 2017 August
IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why
This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art...
Read Now31 2017 July
How “The Backscratchers” Are Reinventing The Agency Model
Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper”...
Read Now22 2017 June
The Surprising Brand That Won Big At Cannes
The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign...
Read Now20 2017 June
Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies
Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...
Read Now07 2017 April
Overrated Millennials And Why Brands Are Embracing Seniors Instead
Senior citizens now officially outnumber the young people in Taiwan, and there is a growing worldwide shift among brands to embrace older consumers instead of largely...
Read Now31 2017 March
How To Be A Thought Leader (And Other Stories)
The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer...
Read Now03 2017 February
Starbucks’ Mobile Crisis, Lego’s New Social Network, Realtor.com Invests In AR and How To Name Your Brand
Fascinating stories from the world of business this week included Lego’s bold move to finally create a safe social network online for kids, Starbucks’ growing...
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