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By any measure, I’ve been pretty successful at getting book blurbs across my ten published books. Deepak Chopra. Tony Robbins. Adam Grant. They have all done book blurbs for me in the past and with my last book Non-Obvious Thinking, we went out big on blurbs—collecting more than 50 of them from a collection of … Read more
If you are an avid follower of our Non-Obvious Book Awards program, you might recognize this week’s selection: Negotiating While Black. It was our pick for the Most Useful book of the year in 2024 for a few key reasons. Firstly, while the book’s title might indicate you’ll need to be Black in order to … Read more
Imagine a graphic novel that offers a compelling argument for why our cities can be more than just boring backdrops for daily routines. That’s the vision in Thomas Heatherwick’s Humanize and it comes to life through lots of examples, stories and visuals of exactly how cities could be more interesting and exciting. You may not … Read more
In case you’re not familiar with author Tim Ferriss, here’s a crazy fact about him: If he’s in a time when he isn’t checking email (usually for three weeks at a time), he deletes all the emails he has received and asks people to resend them if they are really that important. Tim’s first book The 4-Hour Workweek was … Read more
Wide-eyed predictions of the future are fun to read, and even more fun to write. Yet for every book that promises to predict the future, there remains a nagging problem at the heart of those predictions: that future, which should already be here, continually seems far off. Why isn’t tomorrow’s technology already here? That is … Read more
There are books mentioned within the pages of other books that never existed on their own, but what if they did? That’s the fascinating story visitors can explore at the Center for Book Arts in Manhattan where you can either show up with your own idea for a book or help recreate an imagined title from another … Read more
Back in April of 2023, Sal Khan (founder of Khan Academy) did a TED talk with a timely title: How AI Could Save (Not Destroy) Education. It was near the start of what would soon become a full-blown debate about the role of AI in schools, whether kids are stunting their learning and intellect by … Read more
Chris Anderson knows big ideas. As the head of TED, the global organization behind TED talks and TED X events, he has been witness to the backstory of more big ideas than most. His biggest is that humans are hardwired to be generous. Not that it’s easy to remember that in a world that seems … Read more
What were the best 15 books of the year in 2024? Join us for this LIVE announcement of the best books of the year curated by Rohit Bhargava and the team at the Non-Obvious Company. We will announce the 10 shortlisted titles as well as the best five books of the year. In the show, … Read more
After considering more than 1000 submissions and hours of reviewing titles, I’m thrilled to share that our latest round of winners for the Non-Obvious Book Awards was just announced today! These are the best 100 non-fiction books published in the past twelve months, and you can see the full list on the book awards website » … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
