18 2025 February
The Non-Obvious Book of the Week: How To Winter by Dr. Kari Leibowitz
February is notorious for being the toughest month of the year for many people. In the Northern hemisphere, these are the cold winter months where social isolation...
Read Now13 2025 February
Are Book Blurbs Worth the Effort or a Tradition That “Rewards Connections Over Talent”?
By any measure, I’ve been pretty successful at getting book blurbs across my ten published books. Deepak Chopra. Tony Robbins. Adam Grant. They have all...
Read Now11 2025 February
The Non-Obvious Book of the Week: Negotiating While Black by Damali Peterman
If you are an avid follower of our Non-Obvious Book Awards program, you might recognize this week’s selection: Negotiating While Black. It was our pick...
Read Now04 2025 February
The Non-Obvious Book of the Week: Humanize: A Maker’s Guide to Designing Our Cities, by Thomas Heatherwick
Imagine a graphic novel that offers a compelling argument for why our cities can be more than just boring backdrops for daily routines. That’s the...
Read Now28 2025 January
The Non-Obvious Book of the Week: The Long History of the Future by Nicole Kobie
Wide-eyed predictions of the future are fun to read, and even more fun to write. Yet for every book that promises to predict the future,...
Read Now21 2025 January
The Non-Obvious Book of the Week: Brave New Words by Sal Khan
Back in April of 2023, Sal Khan (founder of Khan Academy) did a TED talk with a timely title: How AI Could Save (Not Destroy)...
Read Now07 2025 January
The Non-Obvious Book of the Week: Infectious Generosity by Chris Anderson
Chris Anderson knows big ideas. As the head of TED, the global organization behind TED talks and TED X events, he has been witness to...
Read Now12 2024 December
The Non-Obvious Book Awards: 2024 Shortlist and Winners Announcement!
What were the best 15 books of the year in 2024? Join us for this LIVE announcement of the best books of the year curated...
Read Now10 2024 December
The Non-Obvious Books of the Week: The 2024 Non-Obvious Book Awards Longlist
After considering more than 1000 submissions and hours of reviewing titles, I’m thrilled to share that our latest round of winners for the Non-Obvious Book...
Read Now06 2024 December
The Top 12 Trends from Non-Fiction Books Published in 2024
This week is the first announcement for our annual Non-Obvious Book Awards and we just published our list of the Top 100 books of the year...
Read Now26 2024 November
The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti
As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out...
Read Now12 2024 November
The Non-Obvious Book of the Week: Win Bigly – Persuasion In A World Where Facts Don’t Matter | 2nd Edition, by Scott Adams
Back in 2017, I selected this book as a winner in our Non-Obvious Book Awards program that year because of how perfectly it described a...
Read Now05 2024 November
The Non-Obvious Book of the Week: The Next 100 Years – A Forecast for the 21st Century by George Friedman
If the upcoming U.S. Presidential election and potential ensuing backlash and chaos has you up at night, this book might offer a helpful reminder that...
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