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For every new video we see on social media about a miracle remedy, there’s a medical professional who is generally suffering in silence watching the misinformation baked into many of these supposed “cures.” The effects of some can be relatively innocent, like suffering through drinking more glasses of celery juice than necessary. Other online health … Read more
This is the best kind of book about important questions. One that doesn’t preach or try to convert with the answers, but rather focuses on how to ask the questions with empathy … and to really listen to the answers. Should you call someone Black or African American? Is there a difference? When the author … Read more
Fresh from hours of pundit cross examining and dissecting the first (and probably only) Presidential debate between Kamala Harris and Donald Trump, it’s hard to imagine a timelier read than Dan Lyon’s modern classic STFU all about why we might all be better off if we could just get better at staying silent: Learning to … Read more
Per My Last Email: Witty, Wicked and Wonderfully Weird Workplace Words and Phrases by Stephanie K. Wright If you’ve ever felt surrounded by wallydrags (feeble or worthless people) or been forced to work for a numpty (a flat-out fool), this book has the antidote. Writer Stephanie K. Wright promises to “reinvigorate your vocabulary” with this fun collection of forgotten … Read more
“Rethinking who needs improvement” is the provocative subtitle of this book which offers a different perspective on disability that might just shift your perspective about what it means and the way that we often see and treat people with disabilities. As a disability advocate and college professor teaching undergraduates all about disability, she’s clearly used … Read more
As we head into the end of the summer and back to school times, learning might be on your mind and everyone else in your family too. Learning, of course, isn’t just for school and one of my favorite books all about how to learn better is Ultralearning by Scott H. Young. Nearly every page of this … Read more
The author of the provocatively titled book French Women Don’t Sleep Alone, Jamie Cat Callan, followed up her hit debut book with this more approachable guide to being charming—Parisian Charm School. I read it several years ago despite it’s obvious focus on being a guide for women to access their flirtatious side … whether seeking a … Read more
Here in the US, it’s time for summer jobs, August (almost!) introspection, family holidays, and the last glimpse of sanity before we get bombarded with election news and into the Fall. For some of you, this time might include some thinking about what you’re doing for work and how you’re spending your time. It might … Read more
Several years ago, I read this wonderful book by Priya Parker and it really stayed with me so I thought I’d resurface it this week as you may be in the midst of some summer gatherings yourself. While the book may seem to focus more on events, it’s equally valuable as a primer on how … Read more
It’s the summer and when it comes to reading, for many people that means reading fiction … so this week I’m shifting my book recommendations to a different genre. My two picks this week came out within a month of each other back in 2022 and may seem similar based on their titles but are … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
