05 2012 January
I Like You, But Not That Way: How Retailers Lose & Win Back Customers
"3D Catalog" is a phrase you will see in a few articles about the retail industry these days. Unfortunately, it's not a cool new interactive...
Read Now03 2012 January
2012 Edition: 15 Marketing and Business Trends That Matter
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward...
Read Now14 2011 June
How Australia Uses Social Media To Celebrate Immigrant Experiences
Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20...
Read Now03 2011 May
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of...
Read Now24 2011 March
CBS Wants To Kill Demographics, Marketers Should Help
"There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign." You would...
Read Now31 2011 January
7 Predictions For How Healthcare & Our World Will Evolve By 2020
Most trend predictions that forecast beyond a year into the future are doomed to inaccuracy simply because of the pace of change and unpredictability of...
Read Now20 2010 December
5 Crowdsourced Consumer Trends To Watch In 2011
Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research...
Read Now06 2010 December
Why The "Digital Death" Campaign Failed Despite Celebrity Support
Last week on December 1st to support World AIDS Day, a small group of celebrities with millions of fans led by Alicia Keyes decided to...
Read Now17 2010 November
How Coke Is Reimagining The Future Of Social Events
It is easy to complain about the trivial nature of the majority of social media content, but it is rapidly becoming a fact of life...
Read Now01 2010 July
FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa
Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of...
Read Now01 2010 June
Silly Bandz: Could The Perfect Toy Save America?
UPDATE 06/15/10 – Listen to my radio interview on NPR's All Things Considered about the Silly Bandz fad. They are for boys or girls, you...
Read Now03 2009 November
A Marketing Lesson From Michael Jackson's This Is It Film
Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps...
Read Now28 2009 September
Can Hulu Crack The Code On Social TV?
Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and...
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