16 2016 December
Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy
First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now22 2016 July
The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I...
Read Now31 2016 March
Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars
The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare...
Read Now26 2016 February
Whiny Millennials, Selfie Payments and Yelp Sells Its Data
This past week included the biggest event in mobile tech in Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and our long...
Read Now12 2016 February
Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment
This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here)...
Read Now19 2015 August
The Death Of Gender (And What It Means For Marketing)
There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the...
Read Now18 2015 February
What Coke Can Teach McDonald’s About Love
I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin'” instead of cash. Any marketer should. It’s...
Read Now13 2015 February
Batkid, Bollywood and the Rise Of Everyday Stardom
On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by...
Read Now27 2013 November
How To Be Kinder To Retail Workers This Holiday Season
I could tell you that it’s a misconception that marketers spend a lot of time trying to figure out how to sell more stuff to...
Read Now15 2013 October
Rainbow Loom vs. Silly Bandz – Why One Marketing Fad Outlasts Another
The carpet in my living room this weekend was covered with hundreds of tiny rubber bands. The bands are part of an addictive new toy...
Read Now27 2013 August
What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....
Read Now13 2013 May
Get A Free Copy Of My Newest eBook … Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success
I want to give you a free copy of my new ebook … but I don’t want you to keep it.* Let me tell you...
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