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Many young city dwellers left their apartments to move back home with parents when Covid-19 shut down everything. For most, that meant moving back into their childhood rooms, and having a unique forced opportunity to make peace with their own younger selves. This NY Times article explores how many are treating it as a chance … Read more
After peaking at 9.7 billion people in the year 2064, researchers believe that the world’s population will begin to decline. The primary reason cited is more empowerment of women/girls and widely available contraception. The researchers go on to talk about the major impact this is likely to have on economies around the world, and particularly the … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
It should be a basic human right to remember the past with fondness as being better than it actually was. Unfortunately, for today’s generation of young people, this may already be impossible. “Can one ever transcend one’s youth if it remains perpetually present?” asks author Kate Eichhorn. As they grow up online, an underappreciated side … Read more
“You can have commerce or you can have culture,” Sean Williams says. He’s talking about sneakers but he might as well be talking about anything, anywhere. “You can’t have both. You’ve gotta pick one.” That’s probably the most impactful quote in this engaging Deadspin article from writer Casey Taylor that laments the slow dilution of sneaker culture. … Read more
Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream As we live through the rise of “#hustle culture,” this article provides a much needed reminder that we need to stop celebrating workaholism among Millennials and instead describe the workplaces which foster this culture for what they are: toxic and inhumane. Japan Hacks 200 Million Devices In Pre-Olympic CyberSecurity Test To prepare … Read more
Today there are plenty of examples of campaigns to help people become comfortable with their own bodies. Yet some have criticized this body positive movement as perhaps keeping people from admitting they are obese. One Newsweek article worried that people may use it as an excuse to justify their weight. This movement has also gone far beyond only body … Read more
I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo. Apparently there is a whole historical foundation and store featuring all kinds of retro products like t-shirts and travel kits. The airline may have died but the brand is alive. I … Read more
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see if they have enough critical mass and audience to continue. In the same week, at a television industry event a Netflix executive shared that Netflix finds demographics to be useless … Read more
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
