14 2016 October
Yoga Backlash, IMAX Announces VR Centers & How To Get Verified On Twitter
The past week featured no escape from the 24/7 US election commentary and it’s clearly going to get worse over the next several weeks, but...
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07 2016 October
The Future Of Storytelling, Emirates Brilliant Strategy and the Smell Of Apple
Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the...
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30 2016 September
Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America
Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have...
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16 2016 September
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...
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05 2016 August
Everything You Should Know About Rio 2016 Olympic Marketing (And Other Non-Obvious Insights)
To help you get ready for the games, this week’s insights will feature some of the most interesting, controversial and important marketing stories from the lead...
Read Now22 2016 July
The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I...
Read Now08 2016 July
The Scary Future Of Media Consumption And Other Non-Obvious Insights
Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each...
Read Now01 2016 July
Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and How To Spin Getting Fired
Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the...
Read Now17 2016 June
How To Pause The Internet (And Other Non-Obvious Insights)
There was plenty of big business news this week, from Disney’s long awaited opening of its signature theme park in Shanghai to Microsoft’s unexpected acquisition...
Read Now03 2016 June
What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)
In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search...
Read Now27 2016 May
The Creepy Things Uber Knows About You (And Other Non-Obvious Insights)
It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos...
Read Now22 2016 April
Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy
This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to...
Read Now25 2016 March
Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
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