As Featured In:
Webby
AdAge
HBR
WSJ
This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid for by advertisers. The move comes in a week filled with stories about the nature of influencer marketing, the sad reality of what it takes to be popular today and exactly … Read more
As I am sure you have noticed, yesterday was International Women’s Day and it was hard to miss all the stories about women’s empowerment and marches and political statements. For me, the most powerful stories (and the ones I selected for this week’s email) had little to do with politics and much more to do … Read more
It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories of divisive characters losing their audience, brands trying new ways to be more truthful, and talk show host John Oliver trying to define reality itself. The theme this week is the … Read more
As you know, this weekly post is a collection of interesting stories, but today I was inspired to try something different. Rather than sharing individual stories, I’m going to make connections and instead share three themes with multiple stories, along with a collection of links to stories that caught my attention this week. In the … Read more
First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced my latest book – this week I’m back with my picks for the most interesting and under appreciated stories of the week and they range from a brilliant new ad … Read more
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more
The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of information. Apart from this fight, there were stories this week about the bold economic policy of Indian Prime Minister Modi, Nike’s biggest retail experiment and the latest and greatest displays … Read more
I took a tour through many different industries and sites this week to bring you my selections for the most underappreciated stories of the week today. To be honest, I had a bit more freedom with these as I’m happy to share I submitted the final manuscript for my 2017 Trend Report last week and … Read more
The past week featured no escape from the 24/7 US election commentary and it’s clearly going to get worse over the next several weeks, but the weekly ritual of curating stories for this email gave me a much-needed escape from all that hype, and yielded some great stories about a powerful new documentary about educating … Read more
Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the future of VR, interpretative dance and lots more at this wonderful gathering of creative people and innovators. If you happen to be in NY this week, check out their upcoming … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
