20 2009 August
Palm Pre Misses Opportunity With Bollywood Hero Sponsorship
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan)...
Read Now04 2009 August
A Guide To Marketing By Giving Away Someone Else's Money
Have you ever used a coupon at a grocery store or submitted a rebate for a product? If so, you've been part of what is...
Read Now24 2009 June
Why Google & Virgin America's Online Scavenger Hunt Campaign Rocked
Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as...
Read Now09 2009 March
5 Marketing Secrets From Infomercials
Infomercials, those long TV ads that air late at night when most reasonable people should be sleeping, are often ridiculed by consumers and marketers alike....
Read Now26 2008 November
Underwear Brand Gives Thanks For Great Butts
As much of the US gears up for an abbreviated day of work leading up to the Thanksgiving Weekend, I thought I’d share a great...
Read Now19 2008 November
"Askvertising" And The Future Of Online Advertising
About a year ago when I was in the market for a new digital SLR camera, the first place I turned was a site I...
Read Now18 2008 November
Got Controversy? Why Your Brand Needs One Today
A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as...
Read Now29 2008 October
Buy My Second Book Today (And Save The World)
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...
Read Now08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
Read Now21 2008 June
Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for...
Read Now19 2008 June
Is "PGC" The Next Big Opportunity In Online Advertising?
I have a former colleague of mine who left Ogilvy to focus on his own production company and create video projects. His group, g14 Productions,...
Read Now09 2008 June
Why Sprint's New Campaign Wins Only 50% Of Their Battle
As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands...
Read Now06 2008 May
How "Location Shifting" Could Reinvent GeoTargeted Online Marketing
There’s a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it … yet. If you have...
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