The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

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Since 2004.

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Your Competition Isn't About What You Sell

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TurboBasters, Folding Guitars and Business Lessons From Shark Tank

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Palm Pre Misses Opportunity With Bollywood Hero Sponsorship

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SXSW And The Power Of Nametags

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10 Basic Rules Of Twitter (And How To Avoid Being A Twanker)

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A Marketer's Guide To Being Anti-Social Online

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Fighting UK Knife Crimes By Choosing Your Own Video Ending

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A Guide To Marketing By Giving Away Someone Else's Money

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Poken And The Evolution Of The Digital Business Card

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Forget Eating Your Own Dog Food – Just Try Buying It …

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How Carnival Cruises Uses Marketing Inspired By Seinfeld

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Newsflash: No One Cares About Your Blog

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

Why Do Most People Hate the Sound of Their Own Voice?

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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