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The Non-Obvious Insights Blog.

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Since 2004.

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Sent from my Blackberry Wireless …

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Google Adsense vs. Yahoo/Overture Sponsored Search – An Advertiser's Review

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Word of Mouth Marketing is not just Buzz

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Apple Unveils New iPod Phone & iPod Nano

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BridgeBlogging for Social Awareness

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BlogDay2005

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Scariest Viral Marketing Campaign Ever

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360 Degree Digital Influence

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What Comes First – Creative or Media Planning?

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Contextual Advertising – The Cure for Database Poisoning

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Using Procrastination

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Are Bloggers the Historians of our Time?

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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