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Dec 24

4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

This past week was panic-inducing across the advertising industry. Two of the "big four" agency holding companies intend to join forces to create the biggest ad...
Read More about 4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

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Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

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Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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