The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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Coming Soon from Tokyo: Smell Marketing on the Web

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The PC Fights Back on YouTube

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TV Advertising's Dirty Little Secret

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SixApart Provides a Model for Customer Segmentation

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Zidane and the "Headbutt of God"

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Dell's Exploding Laptop and Finding Corporate Voices on Blogs

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What Marketers have Forgotten about Domain Names

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The Carnival of Marketing at Influential Interactive Marketing

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YouthNoise.com and Teens Changing the World

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The Carnival of Marketing – Call for Submissions

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Why Marketing to Millennials is not Impossible

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Marktd and New PR Offer Digg for Marketing and PR People

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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