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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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The Marketing of "An Inconvenient Truth"

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Interactive Marketing vs. Online Marketing

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Bluetooth and "Placecasting"

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Landrover Tries Bluetooth Marketing

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Top 10 Blog Posts No One Ever Read

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For Consumers, It Pays to be Creative

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Inside The Da Vinci Code Marketing Strategy

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Why Yahoo Tech Looks Like "CNET For Women"

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Watch an Ad Online, Win $10 Million Dollars

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Getting Global Insight on Trends from Search

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Google Rates your Password Strength

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The Arrival of Product Placement on Blogs

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 10/01!

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Non-Obvious Book of the Week: Win Bigly – Persuasion In A World Where Facts Don’t Matter | 2nd Edition, by Scott Adams

Pet Cloning Isn’t the Future … It’s Already Happening, With A Long Waiting List

The One Marketing Change That Could Help Save Journalism

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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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