The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Scariest Viral Marketing Campaign Ever

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360 Degree Digital Influence

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What Comes First – Creative or Media Planning?

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Contextual Advertising – The Cure for Database Poisoning

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Using Procrastination

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Are Bloggers the Historians of our Time?

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Geotagging, Virtual Earth, and Local Search

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Lessons from Dumb Spokesperson Campaigns

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Yahoo Taps Celebrities to Blog about Cancer

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The Rule of Recency – Why Updating Content Matters

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Who wants to be an Interactive Marketer?

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Getting the Domain Name You Always Wanted

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The Future Normal is my latest award-winning exploration of 30 trends that are shaping humanity's future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of nine books.

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Leap Day, the Longest Year and Julius Caesar’s Year of Confusion

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How Bad News Might Be Making Us Worse Humans

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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