Skip to Main Content

The non-obvious blog

banner image

Dedicated To Helping Readers
Be More Interesting
Since 2004.

webby_awards_logo
1200px-AdAge_logo.svg
harward-business-review-logo
wall-street-journal-logo
post thumbnail for 7 Tips for Making Your Website Non-Obvious (and Interesting)

18 2025 July

7 Tips for Making Your Website Non-Obvious (and Interesting)

Updating a website is one of my least favorite things to do as an entrepreneur. It just takes so much time. But if you’ve ever...

Read Now
post thumbnail for Why the EPA Fighting Back Matters

28 2025 March

Why the EPA Fighting Back Matters

The EPA has a marketing problem and it’s a basic one that has existed for decades. Despite being largely effective in its mission to protect American air...

Read Now
post thumbnail for Adobe Acrobat AI Assistant Is Exactly What Anyone in Business Really Needs

27 2025 March

Adobe Acrobat AI Assistant Is Exactly What Anyone in Business Really Needs

This past month Adobe launched a super useful enhancement that I’ve been testing it for a bit. The Adobe AI Assistant has a number of...

Read Now
post thumbnail for The Quest to Prevent Scalpers and the Rise of the Freebie Bots

26 2025 March

The Quest to Prevent Scalpers and the Rise of the Freebie Bots

There is a word for people who buy a child’s game when it first comes out and then immediately try to sell it online for...

Read Now
post thumbnail for The Non-Obvious Book of the Week: Look Again by Tali Sharot & Cass R. Sunstein

25 2025 March

The Non-Obvious Book of the Week: Look Again by Tali Sharot & Cass R. Sunstein

Humans are great at habituation. We can get used to it when things are great, and we can get used to it when they aren’t...

Read Now
post thumbnail for Astronauts Are Leading the Quest to Prevent Space Advertising from Filling the Sky

24 2025 March

Astronauts Are Leading the Quest to Prevent Space Advertising from Filling the Sky

The Committee on the Peaceful Uses of Outer Space (COPUOS), is a beautifully imagined group within the United Nations that aims to make sure space...

Read Now
post thumbnail for Can Brand America Be Destroyed?

21 2025 March

Can Brand America Be Destroyed?

Diplomats and trading partners don’t trust the word of America anymore. Countries are hosting summits and meetings to discuss alliances specifically omitting the US. Politicians...

Read Now
post thumbnail for Unnecessary Enhancement and the Upscaling Backlash Against Netflix

20 2025 March

Unnecessary Enhancement and the Upscaling Backlash Against Netflix

What if everything doesn’t need to be better? A series of 80s shows originally released at a 4:3 aspect ratio and with non-HD level filming have been...

Read Now
post thumbnail for The Tesla Resistance Is Real. Here’s What It Means …

19 2025 March

The Tesla Resistance Is Real. Here’s What It Means …

Tesla owners are disguising their cars as a sign of resistance. There are plenty of YouTube videos with tips on how to hide the evidence that you’re...

Read Now
post thumbnail for The Non-Obvious Book of the Week: The Secret Lives of Colour by Kassia St. Clair

18 2025 March

The Non-Obvious Book of the Week: The Secret Lives of Colour by Kassia St. Clair

There are colors that you may have heard of, and more than a few that you haven’t. This highly original book takes a look at...

Read Now
post thumbnail for The Talking Tree and How AI Can Give a Voice to the Voiceless

17 2025 March

The Talking Tree and How AI Can Give a Voice to the Voiceless

How can you get young people to reconnect with nature? Let them talk to a tree. That’s the creative premise behind a new campaign that features...

Read Now
post thumbnail for The 7 Non-Obvious Secrets of Understanding People to Predict the Future

14 2025 March

The 7 Non-Obvious Secrets of Understanding People to Predict the Future

This past week, I debuted a new keynote talk at SXSW, and it was all about understanding people. I will share the full video when...

Read Now
post thumbnail for What Entitlement Looks Like? Adrien Brody’s Oscars Award Acceptance Speech

13 2025 March

What Entitlement Looks Like? Adrien Brody’s Oscars Award Acceptance Speech

When the Best Actor award was announced and Adrien Brody took the top honor for the second time, he headed toward stage and abruptly stopped....

Read Now
post thumbnail for The Ultimate Movie Brand Partnership: Kleenex and IMDB Launch “The Kleenex Score”

12 2025 March

The Ultimate Movie Brand Partnership: Kleenex and IMDB Launch “The Kleenex Score”

There aren’t many brands that define their entire category so much that people literally use the brand name interchangeably to describe the product. Kleenex has...

Read Now
+
+