The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Why Are Stories That Glorify Murderers So Popular?


The Danger of Falling In Love With a “Petbot”

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Are Men Struggling More Than Women In Today’s World?

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What the Popularity of Closed Captions Tells Us About the Value of  Making Accomodations


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New Global Study Reveals the Emojis That Make You More (Or Less) Attractive


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Monopoly Makes Kids Angry, For Their Own Good


What If We Could Repurpose All Parking Lots?


“Prebunking” Could Fix Our Misinformation Problem


Why Microsoft’s Clippy Is Now a Pop Culture Icon

My New Book

Non-Obvious Megatrends

Non-Obvious is my #1 Wall Street Journal bestselling book about how to see what others miss and anticipate the future.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of eight books.

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Why Are Stories That Glorify Murderers So Popular?

The Danger of Falling In Love With a “Petbot”

The Inevitable Death of the “Golden Passport”

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The Non-Obvious Insights Newsletter
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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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