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23 2026 July
The Non-Obvious Future Word of the Week: Fauxstalgia & The Lost Goal of Pelé
Fauxstalgia – The ache for a memory that was AI-generated and never actually lived through. The most legendary soccer player in history once shared that the best...
Read Now28 2026 May
Pizza Hut and the Retro Restaurant Movement
For years, the leader in delivery pizza has been Dominos. For sit down pizzerias, there are plenty of options in most cities. Pizza Hut has...
Read Now27 2026 May
Solving The Mass Discard Problem on College Campuses
Imagine a day or series of days when people pile up all sorts of stuff on the curb and give it away for free. Unopened...
Read Now26 2026 May
The Non-Obvious Book of the Week: Moral Ambition by Rutger Bregman
What if the biggest problem in the world is a lack of moral ambition from those in a position to change the world either through...
Read Now25 2026 May
Amazon Invents Another Way to Steal Media with AI-Generated Podslop
Amazon just announced Alexa Podcasts, a new Alexa+ feature available to paying Amazon Prime members. The platform allows you to ask for information on any...
Read Now21 2026 May
The Science Is In. AI Is Definitely Making You Dumber, If You Let It
This is a story that will surprise no one who reads my newsletter regularly, but what was surprising to me over the past few weeks...
Read Now20 2026 May
Meta’s Big Self-Inflicted Problem
This past week, Mark Zuckerberg announced that Meta will be offering “completely private” encrypted chat for users. That sounds like great news. The problem is in the...
Read Now19 2026 May
The Non-Obvious Book of the Week: China’s 90% Model by Dr. Ram Charan
The long-awaited US-China summit is finally happening after weeks of delay and so it’s a perfect time to bring this book up for you, which is an...
Read Now18 2026 May
The Future of Markups and Margins Will Be Harder to Justify
Inside a new retail concept store called The Markup Marche, the “exotic thirst-defying hydration vessel” is the flowery marketing language used to sell a humble coconut....
Read Now14 2026 May
Everything Looks Cooler with Age
At the recent Met Gala, one of the most non-obvious looks of the night came from rapper Bad Bunny who aged himself 53 years to show up...
Read Now13 2026 May
Forget “No Kings,” Maybe We Need More MODERN Kings (and Queens)
History has recorded many bad Kings. Kings that have plunged countries into war, prioritized their own glory, unleashed colonialism into the world. In America, the No...
Read Now12 2026 May
The Non-Obvious Book of the Week: Always Eat Left Handed by Rohit Bhargava
It’s graduation season and this month I have both boys graduating (one from high school and one from college), so it’s an exciting time. Several...
Read Now07 2026 May
This Bank You Haven’t Heard of May Offer a Blueprint to Winning the AI Race
Customers Bank describes itself as “banking built for entrepreneurs, by entrepreneurs offering a wide range of banking products designed with entrepreneurs like you.” It’s a...
Read Now06 2026 May
The Best Sports Sponsorship of the Year Is All About Saving Your Nipples?
Here’s a metric that more marketers should use for judging a great sponsorship: it is something that no other brand could possibly do. This latest...
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