14 2023 November
The Beautiful Empathy of Common App’s New Direct Admissions Program
Applying to college can be an intimidating and humbling experience. Even more so for the student who may be the first in their family to...
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11 2023 November
Leica Pioneers the Anti-AI Camera That Fights Deepfakes by Certifying Every Picture
This week, German camera maker Leica introduced their new M11-P professional camera, which includes new digital watermarking technology that allows the camera to digitally verify that...
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09 2023 November
WSJ Just Killed Its Bestseller List. Do These Lists Even Matter Anymore?
Books are an anomaly when it comes to how “bestsellers” are ranked. Movies are judged by their total box office numbers. Music is rated based...
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09 2023 November
Announcing the 2023 Inc. Non-Obvious Business Book Awards Longlist!
For the past several months our team at Non-Obvious has been quietly devouring all the books that have come in as submissions for our annual...
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07 2023 November
Do People Vote for Candidates Who Look Like Them?
There have been several studies in the past that found people tend to prefer going to doctors who share their same ethnic background. This doesn’t seem...
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07 2023 November
Doritos Creates AI That Silences the Sounds of Crunching While Gaming
Listening to someone crunchily eating Doritos is probably high on many lists of annoying behavior but imagine how much worse it must be to listen...
Read Now04 2023 November
How Barnes & Noble Is Winning by Rethinking the Usual Retail Conventions
The Barnes & Noble store location in Oviedo, Florida may be a bit harder to locate than others because it has a different name. As...
Read Now02 2023 November
Flushless Toilets, Plastic Reuse, and More Ideas From the 2023 Venice Architecture Biennale
Imagine a toilet that never needs to be flushed. Arid desert land converted into abundant living spaces. Plastic yellow gallon oil containers upcycled into chairs and...
Read Now31 2023 October
The Blue Pumpkin Debate
If you see a child carrying a blue pumpkin this Halloween, consider that they may have autism and be nonverbal or have difficulty communicating or may not be dressed up like other kids. If you have school age kids, teach them what the blue pumpkin means and how to respect any peers they see carrying one. And if you have a child come to your door this Halloween holding one, you'll know what it means so you can interact with empathy.
Read Now28 2023 October
Self-Checkout Is a Failed Experiment
Self-checkout is not a delightful experience. Goods don’t always scan properly. The system stalls if you don’t put a scanned item in the right place. Double scanning...
Read Now26 2023 October
The World’s Hottest Pepper Will Never Succeed for This Reason
A list of the world’s hottest peppers before 2023 includes some scary names. The Carolina Reaper. The Ghost Pepper. The Trinidad Scorpion. The Infinity Chili....
Read Now24 2023 October
New Wiggles Documentary Offers Up Exactly the Radical Optimism the World Needs Right Now
They say meeting your heroes never ends well. But they have never met the Wiggles. This week at SXSW Sydney I was able to attend...
Read Now21 2023 October
The Search for the Realest Person on Earth Starts with … Social Media?
Social media today is often the home of negative emotions and addictive outrage. It’s no wonder many surveys are showing a mass exodus with shrinking usage on...
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