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Rohit Bhargava 
A new Gallup poll released just in time for the 4th of July leads with the eye-catching headline that extreme pride in being American is at a record low. As often is the case with sensational headline summaries like this, the true insight of the poll is buried further in the results. First of all, while … Read more
It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in a place where nothing is where it should be. A place where there are outdated ipads offering touch screen controls for simple things. A TV remote control that needs to … Read more
Inside a quiet air-conditioned room on the bottom floor of a repurposed building on the Northern end of Rio de Janiero, a small group of kids are playing video games. It’s a scene that would be completely ordinary if it were happening anywhere but here. This is Vigário Geral, one of the largest favelas in Rio … Read more
Years ago, I was part of a marketing team that was managing the presence for global tech brand Intel at the Consumer Electronics Trade Show. Like most other big brands, Intel had a huge expensive booth to showcase all of their newest innovations. They were also the tech powering innovation from countless other brands at … Read more
Whether you consider it dangerous or useful, the most likely use case for generative AI right now is as an automated tool to write faster (and perhaps better).
Reporting from the trade show floor at CES 2023, here are some of my picks for the most non-obvious inventions to watch and why they are so interesting.
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
Every year the team at Non-Obvious Company selects the best non-fiction books of the year. Here are our picks for the top books published in 2022.
The problem is, this license plate doesn’t do any of the things that drivers would actually want from a digital plate. Like changing my plate number to …
An increasingly popular narrative arc in storytelling is to take a classic bad guy and humanize him to flip the story. The bad guy isn’t intrinsically bad – but becomes that way through some sort of trauma.
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
