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Rohit Bhargava 
This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination of products introduced this year and previously launched products that I felt had some relevance for right now. The things we buy often reflect the times in which we live, … Read more
Four years ago, with much fanfare (and budget), a platform called Quibi emerged with the promise that people would watch short vertical episodic shows and that would be the future of entertainment. Then, despite their $1.75 billion funding, they crashed and burned. Around the same time, TikTok was just starting to take off. Since then, the growth … Read more
Activists and consumers who believe food regulations in the U.S. need to be overhauled are getting excited right now. The recent media spotlight has been on President-elect Trump’s pick of Robert F. Kennedy Jr. to lead the Department of Health and Human Services. In the past, he has been a vocal vaccine-skeptic and blames the food … Read more
British luxury car brand Jaguar just launched a new rebrand and it’s sparking some controversy online because of how radically it moves away from the very recognizable pouncing cat logo that has defined the brand for centuries. Most of the ire seems to speculate that there’s a new team and CMO in charge, the brand is suffering … Read more
As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out and engaging in a bit of consumerism yourself to get deals, buy gifts and spend some money on things you probably don’t need. In advance, I’d like to recommend picking … Read more
Do you hate to listen back to a recording of your own voice? Most people do and this has been true for so long that the first studies into why so many of us dread hearing ourselves date back to the 1960s. At that time, a team of researchers coined the term “voice confrontation” to describe their … Read more
The largest mobile operator in the UK clearly has a delicious sense of humor and a life-affirming grasp on the therapeutic benefits of schadenfreude. Especially if that delightful misfortune comes at the expense of people working for scam robocaller networks trying to hustle people out of their money. Daisy, as this “scambaiting Grandma AI” is … Read more
Is your expertise holding you back from being more open minded? Recently I sat down with Ben Weiss for his excellent Leaders + Legends Podcast and shared the vision behind Non-Obvious Thinking and why I believe expertise sometimes creates a mental trap where we are unable to explore other perspectives because we become so good at thinking … Read more
If you’re like me, you may soon find yourself with just a little more time to think, due to business travel slowing and holidays not quite starting yet. This combination may offer you just a little more time to consider new ideas. When that happens for you, this collection of “20 Paradoxes That Will Boggle … Read more
The future of work is hybrid. If there was one prediction I heard most often about the workplace coming out of the pandemic, this was it. Why would anyone want to return to work once they were able to stay at home and do Zoom calls in their pajamas? And presumably the savings on office … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
