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Rohit Bhargava 
Every time I would visit India growing up, one sight would fascinate me as we traveled the roads was the number of old Ambassador black taxis that continued to dominate the roads for five decades. The thing I didn’t know as a child but later learned was that the “secret” to their longevity was that … Read more
The worst ads of the year, according to marketing publication The Drum, included Apple’s cringy ad showing the iPad literally crushing human creativity, Google showing how AI could help a seven year cheat her way through writing a fan letter to an Olympian, Jaguar’s controversial brand revamp, Bumble’s bumbling ad imploring their female users to hook … Read more
You know that moment when you misplace something, and it takes forever to find? It could be your keys or a handwritten to-do list or anything else that seemingly just disappeared into thin air. Maybe you never found it. A piece from NPR this week collects six techniques that would be worth remembering to help you solve … Read more
About eighteen months ago, actor and musician Jamie Foxx got sick. Like really sick. He was rushed to the hospital with “life threatening” injuries and fans plus the media alike all were left to pray and speculate about the mysterious cause of his illness. Meanwhile, his family and friends kept quiet about it – refusing … Read more
Two influencers meet at a fancy hotel in Austin to collaborate on some social media posts. That’s how the story started but it quickly goes bad as this “influencer vs influencer” article outlines from the NY Times. After experiencing frustration and a dip in her affiliate Amazon sales due (allegedly) to similar content from another influencer … Read more
This past week was panic-inducing across the advertising industry. Two of the “big four” agency holding companies intend to join forces to create the biggest ad agency in the world with over 100,000 employees and an estimated $25B in revenue. The part of the news causing the most fear across the industry probably boils down to one … Read more
To raise money to put himself through school and earn a biotechnology degree, Sebastian Cocioba would gather orchids that his local Home Depot had thrown out and apply a plant growth serum to bring them back to life so he could sell them back to the store. Later, he would buy used lab equipment in … Read more
Imagine if the way you remember a moment from your past was dependent on the music you were listening to at the time. It turns out this may be exactly how our brains work to process memories. As a Fast Company article this week notes: “When participants listened to emotionally charged music while recalling the neutral stories, … Read more
“Predictions are boring. None of us knows the future and therefore no one cares what you think is going to happen. Provocations are different. There is no right or wrong, just boring or stimulating. As a result, they can take many more forms: a meaningful question, a firm statement, or ambiguous feeling.” That’s the way … Read more
What were the best 15 books of the year in 2024? Join us for this LIVE announcement of the best books of the year curated by Rohit Bhargava and the team at the Non-Obvious Company. We will announce the 10 shortlisted titles as well as the best five books of the year. In the show, … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
