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Rohit Bhargava 
This past week, I debuted a new keynote talk at SXSW, and it was all about understanding people. I will share the full video when it comes out in a few weeks, but in case you want a behind the scenes look at the tips, here’s the full list: Aside from the tips, I recently … Read more
When the Best Actor award was announced and Adrien Brody took the top honor for the second time, he headed toward stage and abruptly stopped. Realizing he was chewing gum, he took it out and threw it to his partner and “personal gum valet” Georgina Chapman. That was just part of the criticism that author … Read more
There aren’t many brands that define their entire category so much that people literally use the brand name interchangeably to describe the product. Kleenex has always had that for the tissue industry, and now they are doubling down on this dominance with a clever new partnership with movie database IMDB to offer “The Kleenex Score” to movies … Read more
What would a world without any new music sound like? Perhaps we are already there, a reality music writer and journalist David Rowell explores in this deep exploration of the current and potential future of music and those who create it. From considering what it means for holographic versions of dead musicians to be going … Read more
The advertising industry is anxiously awaiting potential news that newly appointed HHS Secretary Robert F. Kennedy Jr. who started his term by single-handedly bringing the deadly measles disease backfrom near extinction, may turn his attention toward the pharma industry by banning all drug advertising on television. Unlike his widely criticized stance on vaccines, this is … Read more
Here’s the TLDR version of this story: Elon Musk is a visionary who believes he alone knows what humanity needs to thrive in the future and he wants the freedom to execute his vision without any oversight from anybody. Dismantling the Federal government is the fastest way to execute this goal. This past weekend the New York … Read more
Outside a Pop Mart store in Vietnam there is a line around the block at 2am. The cause for all this excitement is the latest blind box release of a limited edition figurine … otherwise known as an art toy. In case you’re not familiar, these figurines are collectibles that allow customers to “express creativity, find joy … Read more
A little over six months ago, De Beers Group announced the DiamondProof “diamond verification instrument” at a jewelry trade show in Las Vegas. The idea was that this device could sit inside a retail jewelry location and immediately distinguish between a natural diamond versus a lab-grown diamond. The official announcement for the device included this telling line: “with research … Read more
For my book selection this week I’ll start by sharing that I have known this author for literally his entire life—because it’s my younger brother, Rahul! His first book, Community Data was just released this week by Oxford University Press. The book delves into the work he has been doing for the past few decades … Read more
What do you call it when unemployment is at record lows at the same time that hiring is similarly stalled? Actually, there’s no word for that because it’s never really happened—so experts came up with one: the big freeze. Usually if unemployment is low, that’s a good sign for job seekers. Unfortunately, the circumstances bringing about … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
