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2013 Trend – Healthy Content

What’s the Trend?

Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who have become unreachable through purely marketing or advertising messages.

The “empowered patient” is a trend that has been growing for the past several years, and now historically slow moving healthcare organizations are finally starting to address this new customer by creating more content to answer real questions and provide value instead of relying on empty marketing messages. In 2013, this pressure to add more value and create more content will drive more healthcare organizations to partner with content creators, identify the people internally who can create content and try to find other ways to satisfy the demand for more and more quality information.

Who should care?

Anyone working in the healthcare industry will be dramatically affected by this trend, from communications to healthcare professionals. There will also be a huge opportunity for those organizations who can follow the path of early content pioneers like Mayo Clinic and Cleveland Clinic to look at content publishing as a core patient engagement strategy.

Get the Full Report of 15 Trends To Watch In 2013 >>

This trend was featured in my full “15 Marketing Trends In 2013 That Will Change Your Business” report. To see the full report for free online and learn about the ebook action guide for tips on using this trend in your own marketing strategy, visit www.rohitbhargava.com/15trends.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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