[Cross posting from Being Peter Kim]
First off, thanks to Rohit for inviting me to guest post. I’ve enjoyed following this blog and meeting in person. Rohit provides a feed that’s in my "must-read" folder and hopefully I’ll provide you with some information that of a similar quality.
I’m currently in Barcelona and had "dinner" at Can Paixano last night – talk about being social! You can’t help but be networked with the crowd, whether you like it or not. Never ending friending, indeed.
I spent most of the day prior at Forrester’s Consumer Marketing Forum EMEA. During the day, there was a lot of talk about social computing initiatives and we tweeted quite a bit of it. As I hear about different brands, industries, and technologies, some questions keep coming to mind:
- Does it integrate with our existing marketing strategy?
- Does it build our brand?
- Does it drive profitable business results?
- Can we measure it?
- Will it scale?
There are probably more questions; these are the highest-level ones that keep coming to mind when I hear people speaking about what they’re doing or recommending to clients.
Good case study examples should answer all of those questions – we’re past social computing 101. Brands still need 101-type information and there’s still a lot of learning left out there. What it means is that people who are put on stage these days as experts should be delivering the goods, better. If you’re not a regular reader of this blog, I suggest you subscribe now because Rohit’s a great resource on getting to 102.
I will add one more here Pete. 6) Is this where our target market hangs out?