Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The 5 Ways Media Will Cover The Facebook IPO & Why We Really Care Anyway

The big news all day today is going to be the Facebook IPO – and of course you would expect the media to care. UPDATE: Here is my interview with CBS News about the Facebook IPO …

Lots of "virtual" money is going to be changing hands, there will be nonstop media coverage throughout the day. To help you navigate the coverage, I figured I would take a stab at segmenting it into the five media "takes" on the story that you will likely see throughout the day:

  1. IMB_FacebookIPOThe "Social Media Is Too Shiny" Take: We are totally in the midst of a bubble and Facebook is the poster child for unfounded social media hype.
  2. The "Zuck's A Genius" Take: Facebook has the biggest IPO ever … let's all imagine Mark Zuckerburg celebrating with a cigar in his solid gold hot tub.
  3. The Dangerous Future Take: In order really to succeed, Facebook will need to figure out privacy/leadership/usability/regulation/global warming/[insert issue here]
  4. The "How High Can It Go?" Take: Why not turn the coverage into a predictive game and just have people predict the closing share price and when they should buy? My prediction, by the way, on www.facebookipodayclosingprice.com/ was $48 for a closing price of $ 120,638,935,248
  5. The Facebook Will Save Us Take: And what kind of media coverage would be complete without the optimistic predictions about how Facebook will save California/entrepreneurship/ technology/social media/cute kittens in trees/etc.  

Of course, aside from the predictable media story lines is a question that I think should be more important to anyone with a marketing background … why do we care so much? Only a fraction of us watching the coverage today will actually be in the market to try and purchase some shares, yet we will watch. Is it merely the historic size of the IPO? No, I think the real reason is something more fundamental. 

We all have a personal connection to Facebook. We all use it, and not just as a "user" of Coke drinks a can once in a while. We rely on it to manage many of our personal relationships and share our memories. Facebook is more than a social network, it is a utility – like water.

 And so for many people its IPO is as if someone put oxygen itself on the stock exchange and asked you to buy shares of it. You might not have enough money to participate, but you sure hope whoever does won't mess up the utility that you depend on.  

 

 

 

4 thoughts on “The 5 Ways Media Will Cover The Facebook IPO & Why We Really Care Anyway”

  1. Facebook is a fascinating STORY, which is why it’s so much fun for the media to cover. Their brand story is something that many of us in the tech industry already knew, but the movie made it a pop culture fairy tale for the connected generation.

    Facebook will get coverage and everyone who was portrayed in the movie will get some sort of mention. It’s storytime and your story themes are spot on.

    Buddy
    https://www.wordspicturesweb.com

    Reply
  2. That is really impressive, I had heard of this before but never read up on it. I will have to go and see if there is anything I am interested in.

    Reply

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message