Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

AI Outperforms Lawyers, Seeking Love With DNA Matches And Google “Right To Be Forgotten”

This week you’ll find stories of DNA-based dating to automated agriculture, but there was one that captured my attention most. It relates to the latest report and findings from Google around their four year journey to pore through 2.4 million “right to be forgotten” requests. How can you get something that has been shared online to be taken down? It’s a question that many of us will likely find ourselves asking at one point or another in our lives. Google’s new report and transparency around their efforts is worth a read for that reason alone.

Johnnie Walker Launches “Jane Walker” To Promote Gender Equality

In the latest example of a brand looking to make a statement and be more “Ungendered” (to use a trend from this year’s edition of Non-Obvious), Johnnie Walker just create a new “Jane Walker” campaign. The Jane Walker symbol is launching today just in time for Women’s History Month and International Women’s Day. Whether it will get more women drinking Johnnie Walker remains to be seen.

Google Takes Action On 2.4 Million “Right To Be Forgotten” Requests

Do we really have a “right to be forgotten” online? About four years ago, Europe’s biggest court passed a momentous law forcing Google to find a way to allow people to request that incorrect or outdated information be removed from the search index. Since then Google has received more than 2.4 million requests and this week released a report sharing some details about the requests and why they granted less than half of them.

Unlucky In Love? Find Your Match Via DNA Swab Dating … 

Rather than swiping based on looks, Houston-based online dating startup Pheramor offers to use your DNA to help you find the ideal match. This is not about crafting the perfect potential babies, but rather an attempt to use pheromones to predict compatibility because “people are more likely to be attracted to one another the more different their DNA is.” It’s hard to tell whether this is junk science or not, but there are no shortage of people looking for a different way to find love and this is certainly a new and novel way to find it.

Artificial Intelligence Outperforms Lawyers In Reading Documents

What happens when you put lawyers up against AI to read NDA documents to spot potential red flags? It turns out in a study recently run and released by an AI contract review platform called LawGeex, the machines outperformed 20 lawyers. This is your classic study funded by a vendor with a vested interest in the results, but the idea that AI could be great at reading and deciphering legalese is easily believable since contracts often seem like they were written by machines in the first place.

Automated Agriculture And Crops That Can Harvest Themselves

UK-based Hands Free Hectare (HFH) has been working to fully automate agriculture and recently proved that autonomous vehicles and drones can farming entirely without any human intervention. Rather than seeing this as a way to produce more food, the bigger impact of automated agriculture might be how it can help solve the ongoing global problem of food wastage by helping to get food harvested and into the distribution system faster.

Even More Interesting Stories This Week …

Image Of The Week – Transgressive Self-Promotion by John Hamon

Want to get stories like this in your inbox every Thursday?

Join my curated email newsletter where I share the best and most underappreciated business stories of the week along with a quick take on why they matter for you.

Join The List >

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message