The US election is thankfully over, but it was hard to get past the coverage this week to find some truly interesting stories to share with you in this issue. I did include one piece about the neuromarketing lessons of the campaign this week, alongside the story of Coca-Cola’s latest brilliant bottle idea just in time for the holidays, a fun new way of branding laundry detergent and some stunning predictions for the future from Google’s Astro Teller.
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A Shirt Wash That Comes In Gin & Tonic Flavor …
Read the full story on TrendHunter >>
The Simple Neuroscience Lesson From Trump’s Victory
Read the full story on NeuroscienceMarketing Blog >>
IKEA Replicates A Syrian Refugee Home To Support The Red Cross
Read the full story on Brand Channel >>
MIT Builds Engine That Can Predict Book Genre From Cover Designs
Read the full story on MIT TEchnology Review >>
Coca-Cola Creates Bottle Wrapper That Transforms Into A Holiday Bow
Read the full story on Boing Boing >>
An Interview with Google’s Astro Teller
Read the full story on The Verge >>
How Are These Stories Chosen?
Every week I review more than a hundred data sources to curate the best and most under appreciated marketing stories of the week. The aim of this email is to spotlight these “non-obvious” stories, along with a quick take on why they matter for you. I hope you find this email interesting and useful … and am always open to your suggestions on how I might make it better!
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