21 2008 June
Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for...
Read Now16 2008 June
An Exclusive Download And The Real Secret Of WOM
If I told you that you could buy a new book on Word of Mouth Marketing starting tomorrow on Amazon for $45 and that it...
Read Now19 2008 May
Get Your Name On The Back Cover Of PNI!
Since I launched my new book PNI, I have been getting emails, Facebook messages, Twitter updates and live feedback at events about what people liked...
Read Now13 2008 May
The 3 Philosophies of Word of Mouth Marketing
Late last week I had the chance to participate as a faculty member at WOMM-U, an engaging event put on by the Word of Mouth...
Read Now03 2008 April
Inside Lenovo's Olympic Blogging Program
This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write...
Read Now25 2008 March
Be Part Of The Personality Not Included Book Launch On March 28th
There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked...
Read Now04 2008 February
Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super...
Read Now28 2008 January
Ironweed Films and The Secret of Repackaging That Works
Would you join a book of the month club? How about taking the packaged tour to see the sights at a new travel destination instead...
Read Now05 2008 January
Blogger Social 2008 and the Art of Personalized Outreach
The first thing I should say is that I was planning to write about Blogger Social 2008 anyway. You’ll see why I started with that...
Read Now04 2007 December
Announcing The Ultimate Marketing Bookstore
Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site...
Read Now25 2007 November
Guest Post: Is Word of Mouth a Discipline or Just a Channel?
by John Bell Rohit has invited a handful of folks to post on his blog while he manages his true key influencers – family (including...
Read Now16 2007 October
The Best Marketing Book You've Never Read
One day I am going to write a screenplay. I used to write plays, but to finally write a screenplay and try to sell it...
Read Now15 2007 October
Blog Action Day: 7 Tips on Eating Differently To Impact Climate Change
One thing I can’t resist is an ambitious project. As a marketer, if there is a groundswell for something that I believe in or find...
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