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Blogger Social 2008 and the Art of Personalized Outreach

The first thing I should say is that I was planning to write about Blogger Social 2008 anyway.  You’ll see why I started with that disclaimer in a moment …

Just about everyone in any kind of communications role has probably reach out to at least one blogger at some point to share something of value and ask for a link.  For most bloggers, the greatest value they can offer to someone is to choose to post about something they are doing.  One lesson I have been reminded of time and time again, though, is that sometimes having great and relevant content is not enough.  I was reminded of this fact on two distinct occasions over the past few days.

Imb_amberlee The first was Steve’s recent post on Adrants about how Amber Lee (Obama Girl) created a personalized video for him talking about how much she loves Adrants.  It’s a brilliant move by BarelyPolitical.com to create something specifically targeted at Steve and Adrants, as well as a strong relationship builder.  There’s a lesson in this for any marketer hoping to build a connection with a highly influential blogger in any industry.

Bs_collagev2 The second was when I started to see lots of anticipation posts from fellow marketing bloggers sharing that there are just 90 days left until Blogger Social 08.  This is going to be a great informal gathering of marketing bloggers and something long overdue.  Organized primarily by marketing bloggers CK and Drew McLellan, the event now has a trailer of sorts, thanks to Mark Goren.  The video features images of all the bloggers attending the event, including me.  Which brings me back to my disclaimer from earlier.  I was planning to write about this event.  The video made it personal again for me and helped propel me to do it sooner rather than later.  It just goes to show, sometimes a bit of personalization (along with a play to blog ego – which we all have) makes the difference between just having great content and getting it talked about:

PS – If you are a marketing blogger, you should definitely consider registering yourself for Blogger Social 08 – it will be in NY on the weekend of April 4th.  Below is the list of just a few marketing bloggers already registered:

Susan Bird Tim Brunelle Katie Chatfield Terry Dagrosa Matt Dickman Luc Debaisieux Gianandrea Facchini Mark Goren Gavin Heaton Sean Howard CK Valeria Maltoni Drew McLellan Doug Meacham Marilyn Pratt Steve Roesler Greg Verdino CB Whittemore Steve Woodruff Paul McEnany Ann Handley David Reich Tangerine Toad Kristin Gorski Mack Collier David Armano Ryan Barrett Lori Magno Tim McHale Gene DeWitt Mario Vellandi Arun Rajagopal Darryl Ohrt Joseph Jaffe Rohit Bhargava Anna Farmery Marianne Richmond Thomas Clifford Lewis Green Geoff Livingston Kris Hoet Connie Reece CeCe Lee Jonathan Trenn Toby Bloomberg Seni Thomas

10 thoughts on “Blogger Social 2008 and the Art of Personalized Outreach”

  1. Great post, Rohit. Love the lesson behind it. Yes, it makes all the difference in the world when we personalize…which is more ‘101’ than ‘2.0’ but then that just goes to show that we don’t forget the basics when using new technologies ;-).

    I am so excited to meet you at Blogger Social and, yes, it’s long overdue. Glad you enjoyed the video, it’s always special when you get to see all the people who you’ll be socializing with…and more will be added as we get more sign-ups!

    Reply
  2. Great post, Rohit. Love the lesson behind it. Yes, it makes all the difference in the world when we personalize…which is more ‘101’ than ‘2.0’ but then that just goes to show that we don’t forget the basics when using new technologies ;-).

    I am so excited to meet you at Blogger Social and, yes, it’s long overdue. Glad you enjoyed the video, it’s always special when you get to see all the people who you’ll be socializing with…and more will be added as we get more sign-ups!

    Reply
  3. I am writing from Webjam – we consider ourselves a Social Blogging site, where bloggers can make their audience a community around their information. Please take a look: http://www.webjam.com we would be really interested to hear what you think of this and more about Blogger Social 2008.

    Reply
  4. I am writing from Webjam – we consider ourselves a Social Blogging site, where bloggers can make their audience a community around their information. Please take a look: http://www.webjam.com we would be really interested to hear what you think of this and more about Blogger Social 2008.

    Reply
  5. I cannot wait Rohit to meet people like yourself in person in April – thus I have booked my flight from the UK and raring for the event to start. Just love the idea of throwing around ideas and seeing how far we can take this social media world. See you April!

    Reply
  6. I cannot wait Rohit to meet people like yourself in person in April – thus I have booked my flight from the UK and raring for the event to start. Just love the idea of throwing around ideas and seeing how far we can take this social media world. See you April!

    Reply
  7. Great blog!

    I found a very cool service that really helped optimize my website ( https://livepaths.com ). It records the activity of visitors and enable you to watch movies that replay what they did while visiting, providing detailed usability data such as:

    1) where visitors come from
    2) who refers them
    3) how long they stayed
    4) how many and what pages they visited
    5) how they interacted with your links,buttons, etc.

    I’ve tried it and it works great.I strongly recommend that you check it out. Just go to this link:
    https://track.moreniche.com/hit.php?w=119598&p=2&s=57

    Reply
  8. Great blog!

    I found a very cool service that really helped optimize my website ( https://livepaths.com ). It records the activity of visitors and enable you to watch movies that replay what they did while visiting, providing detailed usability data such as:

    1) where visitors come from
    2) who refers them
    3) how long they stayed
    4) how many and what pages they visited
    5) how they interacted with your links,buttons, etc.

    I’ve tried it and it works great.I strongly recommend that you check it out. Just go to this link:
    https://track.moreniche.com/hit.php?w=119598&p=2&s=57

    Reply
  9. Rohit – Borrowed from Pete Kim – Social media is a great way to build relationships and cement them in the face-to-face world. Looking forward to meeting you in the non digital world!

    Reply
  10. Rohit – Borrowed from Pete Kim – Social media is a great way to build relationships and cement them in the face-to-face world. Looking forward to meeting you in the non digital world!

    Reply

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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