05 2012 July
The Problem With Curiosity
Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of the most powerful marketing forces that exists in the world...
Read Now21 2012 May
How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...
Read Now08 2012 April
How Case Studies Can Set You Up To Fail
My life would be a lot easier if I loved case studies. After all, they are all around me. In our agency, we produce case...
Read Now05 2012 April
How Whiskey Inspired The Making Of Likeonomics
The "fourth best island in the world" (according to National Geographic) isn't warm and rarely sunny. Yet the Isle of Skye is a celebrated part...
Read Now27 2012 March
The Upside of Being Ordinary And Obvious
How much time do you spend trying to be ordinary or obvious? Probably not a lot. In fact, most marketing people actively avoid talking about...
Read Now26 2012 January
FinnAir, Republic Day & Why Celebration Is The Best Marketing Strategy
A few weeks ago it was my birthday. The day before on a Saturday morning, my two boys came leaping into our room very excited...
Read Now03 2012 January
2012 Edition: 15 Marketing and Business Trends That Matter
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward...
Read Now06 2011 October
What Steve Jobs Really Gave Us
A few weeks ago I was asked an interesting question about what inspires me. As I thought about my answer, I realized that for me...
Read Now26 2011 September
Facebook, Cauliflower And How Liking Anything Just Became Important Again
I actively hate cauliflower. In marketing terms, you could call me a brand dectractor … as I am generally pretty vocal about my dislike of...
Read Now26 2011 July
Toyota Venza Reminds Us Of The Dangers Of Evangelism
If there is one universal truth that almost no one in the world of technology or social media has figured out, it might be this:...
Read Now28 2011 April
What The Royal Wedding Can Teach You About Insignificance
If you believe most global media, in less than 24 hours we will all witness one of the landmark historical moments of the past century:...
Read Now28 2011 February
6 Marketing Lessons From A Hollywood Movie Producer
The morning after the Academy Awards celebrated everything about movies, the one underappreciated ingredient that every winning film had was a champion that helped that...
Read Now27 2010 November
Small Business Saturday: Amex's Smartest Marketing Effort Yet
This morning as most Americans will wake up after the busiest "Black Friday" shopping day of the year, a weekend of buying and saving is...
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