01 2007 February
Mahindra Uses Blogs to Sell Tractors – Now What's Your Excuse?
For any marketer still questioning the value of blogs and social media for their brand and customers, here’s a case study worth paying attention to. ...
Read Now31 2007 January
Chalkvertising: Watch Julian Beever Create One of his 3-D Pavement Drawings
As a follow up to my earlier post about our campaign for Aveeno working with Julian Beever, we just posted a video on YouTube showing...
Read Now24 2007 January
What Brands are you Passionate About?
Everyone has brands that they are passionate about. Yahoo’s dedication to launching 100 "Brand Universes," the success of marketing concepts like "Lovemarks" and the rise...
Read Now22 2007 January
Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS
Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing. Apple is certainly getting their mileage out of his typically irresistable keynote...
Read Now11 2007 January
The iPhone Controversy and Apple's Big Brand Challenge
Every news media outlet and just about every blog in the universe is buzzing about Apple’s big iPhone announcement Monday at MacWorld. It has been...
Read Now29 2006 December
Top 7 Marketing Trends for 2007
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close,...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now21 2006 December
Joining the 9 Rules Marketing Community
9 Rules is an online network of blogs dedicated to uniting bloggers passionate about their efforts in many different categories. For more than a year,...
Read Now20 2006 December
Umbria Provides Marketers with Blogger Lists for Sale
On Monday, Umbria announced a new service that helps marketers to answer what is becoming a more and more common question – which bloggers are...
Read Now12 2006 December
Word of Mouth and the Churi Wala: Marketing in India, Part II
Shopping in India can be a bewildering experience. Aside from the completely westernized shopping megamalls that are popping up all over large cities here, there...
Read Now20 2006 November
Ideas for Marketing with Fantasy Games Online
On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that...
Read Now17 2006 November
Using YouTube to Launch a Global Movement: The Story of Free Hugs
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on...
Read Now09 2006 November
The Best College Admissions Website Ever?
After reading a post on one my favourite marketing blogs, Ypulse – I was recently pointed to the George Mason University admissions website, MasonMetro which...
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