31 2019 January
How Millennials Became Workaholics, Japan’s Big Hacking Experiment and Why People Believe Tabloids | Non-Obvious Insights 01.31.19
Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream As we live through the rise of “#hustle culture,” this article provides a much needed reminder that we need to stop...
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15 2017 August
Writer Of Str@nge% Password Guidelines Finally Admits He Was Wrong
If you ever wanted someone to blame for having to change your password every 90 days – last week the world found out who that...
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10 2017 February
LinkedIn Redesign, Whole Food’s Big Idea and Tech That’s Always Listening
As you know, this weekly post is a collection of interesting stories, but today I was inspired to try something different. Rather than sharing individual...
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13 2017 January
Kodak Brings Back Film, How To Be Funny On Stage, and the Professional Snowball Fighting League
The stories this week offer a valuable reminder that while we tend to focus a lot of our attention on looking forward toward the future,...
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09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
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09 2015 March
Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)
Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans...
Read Now13 2013 February
Inside the Greatest Online Product Launch Since Gmail
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering...
Read Now10 2012 December
2013 Trend – Hyper-Local Commerce
What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire...
Read Now10 2012 December
2013 Trend – Shoptimization
What’s the Trend? Technology helps optimize the process of buying everything from fashion to medical prescriptions. As consumers become more conscious about what they buy,...
Read Now10 2012 October
7 Useful Tips From Real B2B Brands On Using Social Media To Drive Sales
When it comes to social media, it is popular to talk about the importance of reputation. The better your reputation, the more likely people are...
Read Now13 2012 September
The Surprisingly Simple Secret of Social Advertising
There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically...
Read Now09 2012 August
Go Daddy Teaches Brands How To Grow Up?
Love them or hate them, there is no denying Go Daddy's sex-based TV commercials designed to create a splash and introduce their brand to the...
Read Now04 2012 May
5 Marketing Lessons From Uber (The World's Best Travel App)
Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with,...
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