22 2006 August
A Gallery of Marketing and PR in Second Life
The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for...
Read Now10 2006 August
5 Rules of Social Media Optimization (SMO)
This is the original post that started the Social Media Optimization revolution and has been cited by thousands of blogs and media sources around the...
Read Now09 2006 August
NBC Markets 2 New TV Pilots on Netflix
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As TV marketers start to get ready...
Read Now02 2006 August
Ritz Camera Puts Carmen Electra Behind the Lens
In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing...
Read Now31 2006 July
Eons.com Offers a New Online Community for Boomers 50+
Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today. The site is...
Read Now25 2006 July
Yahoo Uses Giants of Advertising to Inspire Agencies
Working in advertising today, at least partially, is about nostalgia. Dreams of making a career in creative ads that the world would be talking about...
Read Now11 2006 July
SixApart Provides a Model for Customer Segmentation
Yesterday I received my email invite to Vox, SixApart’s new blogging platform focused on helping people to launch personal blogs. For some time now, I...
Read Now21 2006 June
Wikimapia, Google's Green Summer and Marketing Mashups
Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately. The site is a global effort...
Read Now13 2006 June
In Pursuit of Clickable Video
One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to...
Read Now05 2006 June
Nikon Uses Flickr to Launch the Nikon Stunning Gallery
When Yahoo acquired Flickr and del.icio.us – the question on most marketers minds was how they would integrate these into profitable networks for advertising without...
Read Now04 2006 June
Widget Marketing
When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies. Today,...
Read Now19 2006 May
Inside The Da Vinci Code Marketing Strategy
After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the...
Read Now09 2006 May
Google Rates your Password Strength
Most of us have awful password etiquette, using the same easy-to-remember password across multiple sites, and only really choosing secure passwords when there is a...
Read Now