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Dealing with the passing of a loved one is hard emotionally, but the paperwork and procedures involved can make it far worse. A startup called Empathy has made it easier for more than 40 million people and just landed a new round of funding to expand their offering. The need for the tool is clear. Apparently according … Read more
There is a growing movement of people who believe that having children is unethical—which is known as antinatalism. A feature in Harper’s magazine this week explores what may be a growing number of people looking at all the “polycrisis” in the world and deciding that the logical conclusion is to advocate for bringing no more children into the … Read more
Two of the best-selling non-fiction authors from the past decade have both indicated they will skip the traditional publishing deals and choose to go with new hybrid publishing entity called Authors Equity for their next books. They have also taken a stake in the company. And it’s founded by the former CEO of Penguin Random House. This … Read more
A big thank you to all the people who shared their opinions on the cover design contest, I’m happy to share the final cover of the book and also the new publication date of September 10th, 2024. We are a few weeks away from sharing the early edition of the book ONLY with our advance … Read more
Yolk is a new app that lets people “communicate through items that you see” and some reviews suggest they might be forging a new method of communication in the process. Just signing up requires you to invite a certain number of friends. There’s no way to send a direct message or use any text. And … Read more
A long read last week from The Atlantic offered this viral headline – Why Americans Stopped Hanging Out. Around the same time, I came across a leisure study from a bunch of marketers about how people are spending less time at bars and pubs, even as they spend more time running marathons. All of it … Read more
If you have ever been to another region of the world and been curious about how they ended up with the various flavors of crisps (chips to Americans) that are on store shelves, you’ll find this article very interesting. It asks and answers everything you’ve wondered about how various flavors get reduced to the flavored … Read more
This week Wendy’s unintentionally stirred up some trouble as headlines popped up online that the fast-food chain was testing “surge pricing” similar to Uber where they would charge more for food when demand was highest. The chain quickly backtracked with the relatively bone-headed explanation that they were actually using it to offer “discounts during slower … Read more
The newly released TikTok 2024 Trend Report offers more than a few to-be-expected trends that are essentially meant to promote the platform to advertisers … but some of the insights also offer some useful cultural commentary. Here are a few observations that stood out for me:
We might all be getting addicted to bad news. I was thinking about this point as I considered my own reactions to two other disturbing stories I read this week. The first was about an outbreak of measles in a Broward County Florida school where 11 kids were unvaccinated and over 100 may now be at risk. The … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
