15 2025 January
The Slow Decline of Patriotic Branding (and Maybe National Pride Itself)
There was a time when patriotic branding was hot. That time seems to be over. According to an eye-opening new study from a sociologist at...
Read Now
11 2024 December
Amsterdam Launched a Campaign to Convince British Tourists NOT to Visit. Did It Work?
Back in 2023, in response to a growing number of young male British tourists partying, getting drunk and generally behaving badly, the city of Amsterdam...
Read Now
10 2024 December
The Non-Obvious Books of the Week: The 2024 Non-Obvious Book Awards Longlist
After considering more than 1000 submissions and hours of reviewing titles, I’m thrilled to share that our latest round of winners for the Non-Obvious Book...
Read Now
06 2024 December
The Top 12 Trends from Non-Fiction Books Published in 2024
This week is the first announcement for our annual Non-Obvious Book Awards and we just published our list of the Top 100 books of the year...
Read Now
29 2024 November
Short Form Video Is Back and It Might Actually Have Been a Great Idea After All
Four years ago, with much fanfare (and budget), a platform called Quibi emerged with the promise that people would watch short vertical episodic shows and...
Read Now31 2024 October
3 Fun Examples of Non-Obvious Halloween Creativity to Share
Today is Halloween and a new survey suggests that for nearly half of all Americans, it’s their favorite holiday of the year. Amidst all the...
Read Now27 2024 September
This Chatbot Could Actually Change Minds … Using Facts?!
The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s...
Read Now19 2024 September
How the Black List Changed Hollywood, and Might Change Publishing Too
Nearly twenty years ago, Franklin Leonard started publishing his Black List which collected “an annual survey of Hollywood’s best unproduced screenplays.” The goal was to help undiscovered...
Read Now18 2024 September
How the Japanese Anime Series One Piece Became One of the Biggest Entertainment Franchises in The World
The Japanese anime series One Piece just hit its milestone 25th anniversary and has run for more than 1,000 episodes. The show has become a...
Read Now17 2024 September
This Yogurt Brand Will Pay You $1000 To Stay Off Social Media Until After the Election Is Over
How will you avoid the toxic conversations that often come along with an election cycle? It might start with avoiding social media altogether. Yogurt brand Stonyfield...
Read Now13 2024 September
The Non-Obvious Book of the Week: STFU – The Power of Keeping Your Mouth Shut in An Endlessly Noisy World, by Dan Lyons
Fresh from hours of pundit cross examining and dissecting the first (and probably only) Presidential debate between Kamala Harris and Donald Trump, it’s hard to...
Read Now09 2024 September
3 Insights About the Future of Alcohol
Kantor has a new research summary out about their latest insights into the future of alcohol and there are some surprising takeaways. The report starts with the...
Read Now03 2024 September
The One Time When Everyone Lies on Social Media: After Getting Laid Off
Getting laid off is hard. Though I’ve now been an entrepreneur for nearly ten years, I do remember those moments (yes, plural!) in my life...
Read Now