Trends & Culture

7 Trends Shaping the World In 2022

5 Reasons the Return of the NFL Is Such A Big Deal

The NFL is easily the most popular sport in America and the new season starts today. Despite mostly empty stadiums (except the ones in Ohio...

Is New York Dead Forever? Inside Seinfeld’s Feud With James Altucher

Two weeks ago when writer James Altucher published a well-argued article titled “NYC is Dead Forever. Here’s Why …” – he set off a firestorm of...

How Japan’s “Culture of Cute” Traps Japanese Women

Last year I went to Japan for the first time and experienced the inescapable presence of “Kawaii” culture. It is a word that describes the...

10 Futuristic Ideas Becoming Reality Faster Because Of COVID-19

For the past ten years I’ve been a collector of innovative ideas. When I write about them and interview the people behind them, I know...

What You Can Learn From 50 Top Futurists About The World To Come

Exactly fifty years ago, noted futurist Alvin Toffler wrote one of the most widely read books about the future called Future Shock. It was a legendary...

The Best & Worst Of 2020 Super Bowl Marketing Strategy

Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take...

Ten Stories About Non-Obvious Megatrends You Should Read

Earlier this week I sent the 200th edition of my weekly Non-Obvious Insights email and my book Non-Obvious Megatrends just launched on Tuesday so there is lots...

5 Non-Obvious Megatrends Changing Our World In 2020

For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...

Why Trend Predictions Suck (And How To Fix Them)

The first time I wrote about trends, I was inspired by bullshit. I remember reading an article with a headline that promised “5 Trends That...

6 Marketing Lessons From Ed Sheeran

There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time:...

How Travel Inspires Better Thinking

It was a delight this week to see my friend Philippe Brown interviewed about the work he does to create luxury travel experiences for his...

The Real Reason Influencers Make So Much Money

Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the...