10 2012 December
2013 Trend – Shoptimization
What’s the Trend? Technology helps optimize the process of buying everything from fashion to medical prescriptions. As consumers become more conscious about what they buy,...
Read Now28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now26 2012 November
How To Miss A Huge Social Media Opportunity
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...
Read Now18 2012 August
Airline Asks For Gas Money, Misses Golden Marketing Opportunity
Business is unpredictable, but its amazing how much time is spent in corporate marketing and PR teams trying to anticipate and avoid any sort of...
Read Now21 2012 May
How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...
Read Now04 2012 May
5 Marketing Lessons From Uber (The World's Best Travel App)
Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with,...
Read Now26 2012 January
FinnAir, Republic Day & Why Celebration Is The Best Marketing Strategy
A few weeks ago it was my birthday. The day before on a Saturday morning, my two boys came leaping into our room very excited...
Read Now03 2012 January
2012 Edition: 15 Marketing and Business Trends That Matter
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward...
Read Now29 2011 June
Marketing From Hell
Tomorrow I am going to Hell … literally. There is an area on Grand Cayman Island nicknamed "Hell" thanks to some black limestone formations that...
Read Now15 2011 February
Why The Future Of Travel & Destination Marketing Is All About Curation
Today content curation is rapidly finding roots in the highly immersive world of travel as more people share their personal experiences as a way to influence others on not only where to stay and what to do ... but also where to go in the first place. The Bottom Line: Curation is already transforming the way that people answer the all important question of where to go, but so far innovations are coming more from technology based startups rather than destinations themselves. In the near future, we will start to see more local, state and country tourism boards as well as convention and visitor bureaus using curation to better promote their destinations to all kinds of travelers.
Read Now17 2010 November
How Coke Is Reimagining The Future Of Social Events
It is easy to complain about the trivial nature of the majority of social media content, but it is rapidly becoming a fact of life...
Read Now08 2010 November
How A Curated Competition Helped Find A New Logo For DC
If you come to Washington DC as a tourist at any time of year, chances are you will spend at least a part of your...
Read Now08 2010 March
How To Take A Journey Instead Of A Trip
I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up...
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