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A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for a new airline called "Derrie-Air" which was proposing the revolutionary new business model of charging air passengers based on the combined weight of their luggage and themselves. The site describes … Read more
This past week in the string of posts about the book coming out, I’ve been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy … Read more
As someone passionate about travel and the travel industry, I pay a lot of attention to sites that are out there. Travel has long been an active industry online, whether you talk about people’s behaviour with increasingly booking travel online, or the slate of review and opinion sites that let people share their opinions about … Read more
Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. Marketing an industry or type of service is usually a losing proposition because even if you convince someone they need something, you have not convinced them that they need to … Read more
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday in an article by Keith Huang. As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more
Raise your hand if you know what philately is. OK, major geek points for you if you got it right. For the rest of you, philately is the fancy name for the study of stamps, commonly related to the hobby of stamp collecting. Last weekend I was in Lima for a good friend’s wedding and … Read more
I stay in a lot of hotels. For personal trips, as well as business travel … there are hotels that I visit once or twice and there are hotels that I stay at often enough to recognize several members of the staff. Though I often choose Starwood properties because of location and frequent staying points, … Read more
If I named my next kid Jeeves, would I be limiting him to a future career as a butler? What else could someone named Jeeves do? Most marketers understand that names matter for perception, but what impact can they have on actual performance? The past several weeks I have had to rent a car from … Read more
If I gave you two words, papaya and new york (ok, three words), what would you think of? If you are American, chances are these odd combination of words would conjure up images of hot dogs known as "papaya dogs," which are as iconic as you can get about American pop fast food culture. The … Read more
One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and buffaloes on a Safari. The video is nearing 8 million views in just a few months, and is an obvious prediction to take over the crown from the Free Hugs … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
